In a recent appearance on the Lex Fridman podcast, entrepreneur and tech investor Mark Cuban discussed the profound impact of social media algorithms on public opinion and behavior. Known for his role on “Shark Tank” and his tech industry insights, Cuban emphasized the critical role these algorithms play in shaping the digital world.

“The person who controls the algorithm controls the world,” Cuban stated, hinting at the power concentrated in the hands of tech platforms. He warned that reliance on a single platform for information could lead to undue influence over users’ thoughts and beliefs.

Cuban called for increased transparency and ethical considerations in algorithm design, advising users to diversify their information sources to mitigate the risk of manipulation. The billionaire also suggested that the lack of accountability for online misinformation and groupthink was a more pressing concern than diversity, equity, and inclusion (DEI) initiatives.

Drawing from his entrepreneurial experience, Cuban discussed the importance of understanding and leveraging technology in modern business. He reiterated his 2017 prediction that the world’s first trillionaire would emerge from the artificial intelligence sector.