MCN, a marketing communications network, has announced the launch of its influencer practice to address the surging demand for influencer marketing in the Middle East, North Africa, and Turkey (MENAT) region. 

According to Campaign, this strategic move aims to deliver integrated influencer strategies and executions for MCN’s clients, facilitate a collaborative approach with content creators, and increase the effectiveness of client campaigns.

At the core of MCN’s influencer model lies an emphasis on authentic connections between influencers and brands. The practice ensures engaging and genuine partnerships by placing clients at the focal point, driving strategic business growth.

Campaign reports that Rami Gholmieh, Regional Director of Influencer Marketing, leads the influencer practice and reports directly to MCN CEO Ghassan Harfouche. Gholmieh brings extensive experience in digital transformations and data-driven influencer practices, fostering vibrant online communities and engagement across diverse industries.

Joining Gholmieh is Razan Zahra, Director of Influencer, a strategic communications specialist with expertise in content development, brand management, and influencer marketing from companies like Rotana Media Services and Yaap Digital.

“Influencer marketing is a key capability that we have seamlessly integrated across MCN agencies to deliver richer, more impactful campaigns for our clients that foster genuine and long-lasting connections with their consumers,” CEO Ghassan Harfouche told Campaign.

Rami Gholmieh emphasized, “Authenticity is the ultimate influencer currency. Brands that forge genuine partnerships with culturally-attuned creators will unlock a treasure trove of long-term trust and engagement.”