Talent Management
Meet Young Billboard: The Tech Strategist Converting Followers Into Revenue
Should millions of followers automatically translate to massive financial success? The reality is scores of mega-influencers and A-list celebrities sit on goldmines of untapped monetization potential, yet are unable to turn their huge followings into profitable revenue streams.
Enter Topsound Collective, an agency that has cracked this paradox, transforming idle audiences into a financial windfall through a combination of technical mastery and aggressive content deployment.
The agency’s portfolio tells the story: A recent client generated $8,000 from 8 million views in just 7 days. Their most successful creators now pull in up to $100,000 monthly through strategic content optimization. Behind these numbers lies a systematic approach to social platform mechanics that most creators never master.
Each social media platform update widens the gap between influence and income. While creators chase trends, Topsound Collective’s founder, Young Billboard, hunts algorithms – turning platform requirements into revenue formulas for a client roster that spans 30 million followers across networks.
Young’s expertise in social media monetization started with humble beginnings, though. After moving to the United States from Afghanistan at age 12, he discovered social media’s potential as a teenager in 2012. His early experiments with Facebook pages showed promising results – one page gained 10,000 followers in a day and reached 100,000 within a month.
This initial success led him to study platform mechanics and audience engagement more deeply. Today, Young’s experience adapting to new environments has proven valuable in helping creators understand complex digital systems.
The Creator Economy’s Monetization Crisis
This gap between influence and income has exposed a growing challenge facing today’s digital creators. “We have influencers and celebrities with over a million followers who aren’t monetized because they don’t know how to get monetized,” explains Young. “There are certain data points that you have to reach, certain impressions, certain reach that you have to get in order to get minimally invited to the monetization.”
This technical barrier affects creators across the spectrum, from emerging influencers to established celebrities like Amber Rose and former UFC fighter Rampage Jackson – both former or current Topsound clients.
“Before, it used to be like you needed a minimum of 5,000 followers. Now you need a minimum of 1,000 followers plus more impressions and data,” Young explains, adding that these constantly shifting requirements leave many creators unable to capitalize on their audience size, creating a need for specialized expertise in tackling platform monetization.
The Topsound Solution
To address these sophisticated monetization challenges, Topsound Collective has developed a comprehensive approach that begins with mastering platform technicalities.
“Meta is always throwing new methods of monetization,” Young notes. “They have real monetization, Facebook performance monetization, ads break monetization, and they’re always keeping up to date with that stuff.”
This technical foundation supports their data-driven audience analysis, where they examine follower demographics, engagement patterns, and content performance before developing strategies.
The agency’s approach extends beyond simple metrics to understanding cultural nuances. “Everybody that we get is kind of different,” Young emphasizes. When dealing with international audiences, they employ local experts to ensure content resonates authentically. “We have clients where 40% of their followers are from the U.S., but the rest are from Berlin. We employ people who know what’s going on in Berlin.”
This deep understanding of audience dynamics informs their content strategy. “We write scripts of skits, and we basically record that skit, and that’s our way of doing the campaign,” Young details. “We get the highest impression possible. Next thing you see, everybody’s laughing, people are entertained.”
Case Study: From 5K to 890K Followers
One such success story perfectly illustrates Topsound’s methodology in action. Hip-hop duo “99 Percent” came to the agency with just 5,000 followers, facing the common challenge of having talent but lacking reach and monetization.
The transformation began with an intensive content strategy focused on comedy and engagement. “We did it through content and comedy,” Young explains. “We were super aggressive in the beginning. We were posting constantly every half hour for 30 days straight.”
This aggressive approach quickly yielded results, with the account reaching 100,000 followers in the first month. By the six-month mark, they had achieved 500,000 followers, eventually growing to their current following of 890,000. Throughout this growth period, the team continuously analyzed engagement patterns, adjusted posting times based on audience activity, and refined their content approach based on performance data.
“We’ve seen the data point, and we’ve seen it. Okay, this is subjected to hit about 200,000 followers in the next two months,” Young shares, highlighting their data-driven forecasting approach.
The success with 99 Percent represents just one example of Topsound’s consistent ability to deliver quantifiable results. Their systematic approach regularly produces impressive metrics: a recent client generated 8 million views and $8,000 in just 7 days, while their established clients earn monthly revenue ranging from $52,000 to $100,000. Across their entire network, the agency now manages over 30 million followers.
“They could see the same data I could see,” Young explains their transparent reporting approach, adding that this visibility helps clients understand the direct correlation between strategic content deployment and revenue generation while building trust in Topsound’s methodology.
Future Vision: Beyond Social Media
Building on its success in social media monetization, Topsound is now expanding its expertise into new territories. “We’re trying to get into the movie industry now,” Young reveals. “We want to make short films or series, and hopefully, if it does the numbers we predicted, we want companies like Netflix or HBO to reach out to us.”
The agency’s growth plans extend beyond content types to new markets as well. They’ve already proven their model works in Spanish-language content and are actively planning expansion into India and Europe. “We want to expand literally everywhere,” Young shares. “So that one day it’s just one topic of things.”
As social platforms keep breaking ground, Topsound’s approach demonstrates that successful monetization requires more than just creative content – it demands technical expertise, data analysis, and strategic execution. “If you’re not adapting to something like that, you’re not going to understand it,” Young concludes. “We just know how to adapt. That’s our superpower.”