Meta introduced a new feature in its ad setup process that automatically detects and incorporates offers from advertisers’ websites. The update integrates discounts and promotional codes into ad campaigns.

The new system, highlighted by Meta ads expert Jon Loomer, scans the URL entered during campaign creation for existing offers. It then displays these promotions within the ads, potentially increasing their effectiveness.

A key aspect of this update is its ability to show offers selectively. The system analyzes viewers’ previous ad interactions to determine when displaying discounts or promo codes is more likely to elicit a response.

Social media expert Bram Van der Hallen notes that advertisers can showcase custom offers directly on Instagram ad call-to-action (CTA) buttons. 

To use this feature, advertisers create an ad in Ads Manager with eligible objectives (Traffic, Engagement, Leads, or Sales), select “Website” as the conversion location, and enter their website URL. The system automatically adds offers, or advertisers can manually input offer details.

However, there are limitations. The feature is currently restricted to single-media ads in Instagram Stories and is not available to all ad accounts.

While Meta has long allowed advertisers to include special offers in their ads, Loomer states this automatic detection represents a shift from manual input. The new process aims to simplify offer inclusion and improve ad performance.

Advertisers retain control over offer display and can edit detected promotions within the campaign setup interface, gaining flexibility in how they present offers to potential customers.