Meta introduced a new tool called ‘Creator Insights’ on Instagram to streamline brand and creator partnerships. According to a Threads post by travel creator and social media manager Becca Alves, creators can display key metrics to brand accounts, including total follower count, accounts reached, and accounts engaged over the past 30 days.

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This tool aligns with Instagram’s Creator Marketplace, allowing brands to directly message interested creators or explore similar ones based on the insights provided. Alves highlights the potential impact, stating, “This is a game changer if you manage influencer partnerships for brands like I do!”

Creator Insights is part of Meta’s recent push towards AI-powered tools to better align brands and creators. This includes a ‘Recommended Creators’ feature using AI to match parties for campaigns and internal testing of an AI tool to predict organic branded content’s performance for paid partnership ads.

At May’s NewFronts presentation, Meta discussed these AI-driven efforts to facilitate more seamless brand-creator collaborations on its platforms.