Meta has announced a major virtual event on June 6 in São Paulo at 2 PM BRT (1 PM EST/10 AM PST) focused on unveiling innovations for business messaging across WhatsApp, Messenger, and Instagram. 

The “Conversations” live stream promises to give attendees a first-hand look at upcoming product announcements, market insights, and use cases. It will demonstrate how businesses can leverage messaging to drive sales, acquire customers, boost satisfaction, and deepen relationships.

Headlining the event is a keynote titled “The Future of Business Messaging,” featuring Nikila Srinivasan, Vice President of Business Messaging, and Maren Lau, Vice President for Latin America. They will be joined by other leaders to reveal how conversations can create more personal and interactive experiences.

The free online event is open to all, with Meta encouraging each attendee to register individually. While no details have been provided on specific announcements, the keynote description hints at new messaging tools and data that could transform how businesses engage customers through chat apps.

Those unable to attend live will be able to access video-on-demand recordings after the event concludes. Registration links and further event information can be found on Meta’s website.