In 2019, a tiny house became the starting point for a social media success story. Miyaeva Renae transformed casual videos filmed in her father’s handcrafted miniature home into content that now reaches millions of viewers, specializing in home organization, cleaning routines, and daily life insights.

From Stage to Screen: Finding Her Creative Voice

At age five, Miyaeva began her entertainment career in acting and modeling, appearing in “The Smart Stage Mom” and an IMAX Boeing documentary. However, she discovered her true calling lay beyond scripted performances.

“I saw this grape juice commercial,” Miyaeva shares. “I was sitting in front of the TV and said, ‘Mom, I want to be her.’ And my mom was like, ‘No, you’re so perfect the way you are.’ And I responded with,, ‘No, I want to be on the TV.’ And then that’s when my mom got me into acting classes.”

The transition to content creation revealed Miyaeva’s natural talent for connecting with audiences. 

“When I was acting and being someone else, I didn’t enjoy that as much,” she explains. “I loved being in front of the camera but hated being someone else. When I started vlogging, that’s when my true self could shine. I started on YouTube and vlogging my freshman year of high school.”

Miyaeva’s breakthrough came through careful observation of viewer preferences. “People love to watch others do daily activities,” she notes. “They love the motivational aspect of it. They love watching other people’s day-to-day lifestyles.”

Her “Target Shop with Me” series demonstrated the power of practical content. “People love to watch others spend money,” she says. “The [Shop with Me] videos did well because you showed them what’s in Target instead of buying the items.”

Managing Growth and Partnerships

Three years ago, Miyaeva partnered with talent management company Palette MGMT, a decision that transformed her approach to content creation. The transition came after experiencing overwhelming growth in brand interest that her father was helping manage.

“My dad became my manager for like a year, and he handled all of my collabs,” Miyaeva explains. “Brands would be strict and say,  ‘No, we need a draft by this time, this day.’ And I’m like, ‘Well, I’m working all day.’ I was overwhelmed with the brands, but thankfully, my dad helped me, organized everything, and emailed the brands for me.”

The move to professional management proved transformative. “They help me with all my collabs and do everything for me pretty much,” she explains. “Not only do they help me with the brand collaborations, but they teach me how to grow as a content creator. They show me what I need to do better and how to fix it.”

Miyaeva strongly advocates for professional management for serious creators: “If you’re trying to be a content creator full-time, management is something I recommend because it helps you and leads you in the right direction. And I feel like it’s a very good way to grow as a person and a content creator.”

Her approach to brand partnerships remains authentic: “I will only work with brands I will use. I won’t promote something I don’t believe in just for the money. I want to use it, love it, and share it because I enjoy it, not because of the paycheck.” She adds, “I’ve never really had to turn down a brand. I feel like I’ve loved most brands I’ve used or shared.”

This extends to how she naturally incorporates brands into her content. “I do share and tag brands, and I feel like that helps get their attention,” she notes.

Dealing with Online Negativity

Like many creators, Miyaeva faced her share of challenges, particularly in dealing with negative comments. 

“You could get a thousand nice comments, but those few mean comments stick,” she admits. “In the beginning, they used to really get to me, but I started to realize that those are people behind a screen and don’t affect me.”

She’s developed a healthy perspective on negativity: “Now I just laugh because if you can comment and say that about someone, that’s so sad. I just pray for them because I feel like something in them is lashing out.”

She’s also learned to balance consistency with self-care. “In the beginning, I thought I needed to post every day. But now I’m like, it’s okay to take a day off if you need to,” she reflects. “If you don’t take breaks, it could mess up with your mental health a lot. Usually, when I take days off, I start thinking of things to do, and all this content comes into my brain.”

Content Strategy

Miyaeva takes a strategic approach to different platforms, tailoring content to each while maintaining a unified presence. 

“I have all my social media tied together,” she explains. “On Instagram, I post more personal content—more of myself and behind-the-scenes photos of my life. And then on TikTok, I film mostly lifestyle and  home content.”

Her cross-platform strategy is intentional and efficient: “I share that video across all platforms. So I share that video on my Instagram Reels, YouTube Shorts, Snapchat Spotlight, etc. So I share that one video across the whole platform so I can grow on multiple platforms.”

Each platform serves a distinct purpose in its content ecosystem. 

“Instagram is more personal. I really connect with my followers on Instagram, while TikTok is for everyone,” she explains. “The reason I connect with people through Instagram is because I can’t see people’s DM messages on TikTok. It’s usually spam and collabs all wrapped up into one..”

This deeper connection with her Instagram audience has become particularly important since becoming a mother. 

“Now that I have a baby, I don’t feel comfortable sharing much of his face on TikTok,” she notes. “But on Instagram, I share his pictures. My real followers follow me on Instagram because I can have conversations and feel a sense of closeness.”

The editing process remains her favorite part of content creation because she sees her vision come to life. “When you edit it, it comes to life, and it’s everything you thought,” Miyaeva adds. “I love that. My favorite part about creating content is seeing your vision come to life.”

Looking ahead, Miyaeva is exploring longer-format content: “I want to start actual vlogging. That voice tells me I must start doing YouTube and growing within that platform.”

Motherhood and Content Creation

As a new mother, Miyaeva adapts her content schedule while maintaining quality. 

Time management has become crucial since becoming a mother: “Before, it would take an hour or two hours to film and edit. Now, it takes me about three to four because after I’m done editing, I usually have to take my son and feed him, change him, get him comfortable, put him down for sleep, and then I can go back to editing. It’s definitely like a slower process than it used to be.”

Her content now aims to inspire other parents while maintaining her originality in brand partnerships. 

“I want to inspire other moms,” Miyaeva says. “People think you can’t do things because you’re a mom. And I want to prove that’s not true.”