Mushroom Group’s newly launched talent management and partnerships agency, Mushroom Connect, has joined the Australian Influencer Marketing Council (AiMCO) as its newest member, Mi3 confirmed.

Mushroom Connect offers specialist talent management services, influencer marketing, and artist representation. It manages influencers such as Luke and Sassy Scott, Dom Litrch (Big Twisty), 100 Percent That Tim, and Bites with Lily. The agency’s partnership with AiMCO demonstrates its commitment to best-practice influencer marketing from its inception.

“We share AiMCO’s vision of recognizing that talent-led digital content has changed how brands interact with audiences and the need to continue developing and celebrating these partnerships,” said Kirsty Kassabis, Director of Mushroom Connect.

AiMCO’s member base now exceeds 100 partners from various sectors committed to best-practice influencer marketing. The addition of Mushroom Connect follows the recent inclusion of Subway Australia.

“To have [Mushroom Connect] as part of AiMCO demonstrates the strength of our organization in leading the way for influencer marketing in Australia and the increased desire for brands to ensure their agreements reflect industry best practice,” said AiMCO Managing Director Patrick Whitnall.