Nucreator, founded by Ben Marks, is automating securing brand partnerships, a traditionally labor-intensive task for creators and their representatives. 

By leveraging data-driven strategies and intent-based matching, the startup is streamlining outreach and empowering creators to build direct, long-term relationships with brands.

Drawing from his experience at Creative Juice, Ben has designed Nucreator to address a common pain point in the industry: intermediaries’ perceived “taxation” of creator revenues. 

With a flat-fee model and a focus on generating incremental revenue, Nucreator aims to be at the forefront of a shift towards greater autonomy in the creator-brand dynamic.

Lessons from the Trenches: Discovering Industry Pain Points after Thousands of Creator Conversations at Creative Juice

Ben cut his teeth at Creative Juice, a fintech startup backed by prominent YouTuber MrBeast and Night Media. He led sales efforts there, developing strategies to attract creators to the company’s financial services. 

This role provided him with extensive exposure to the creator ecosystem. “I had thousands of conversations with both creators and talent managers,” Ben reflects in an exclusive interview with Net Influencer. These interactions revealed a common concern among content creators about partnering with multi-channel networks (MCNs).

Ben observed, “There was a lot of hesitation around partnering with MCNs because what they found […] was that often they would share on a percentage of the revenue going into the business, but there wasn’t much value provided.” 

This insight led to the founding principle behind Nucreator: avoiding what creators perceived as a “taxation” on their businesses.

“The one thing I don’t want to do is ever feel like a tax on a creator’s business,” Ben states. 

Instead, Nucreator focuses on brand partnerships, a primary revenue source for many creators. “The bulk of the business revenue of most of the creators I spoke to came through brand deals,” he notes.

How Nucreator Automates Brand Partnerships for Content Creators

Ben aims to redefine how content creators and talent agencies secure brand deals. His company automates the outbound process of acquiring brand relationships, a traditionally labor-intensive task for creators and their representatives.

“We’re solving the outbound motion of acquiring brand relationships,” Ben explains. “Historically, that means that you would do cold outreach to a brand, and you would have to convince them to spend on the creator you represent.”

Nucreator’s platform streamlines this process using a software-as-a-service model. The company builds personalized email and LinkedIn campaigns targeting brands likely to partner with specific creators. 

“We scrape the contact information, build the copy and language, personalize the outreach, and execute the motion to start contacting these brands,” Ben says.

The company primarily serves talent agencies representing five or more creators across various platforms, including YouTube, TikTok, and traditional athletes. Nucreator also offers a business-to-consumer model for individual creators without agency representation.

Ben tells us that Nucreator is a strategic partner rather than a middleman. “Our mission is to unlock new relationships that agencies and creators wouldn’t see without our help. We want to help them make more money.”

By charging a flat monthly fee for access to its software, Nucreator aims to generate incremental revenue for creators without feeling like a “tax” on their businesses, a concern Ben encountered in his previous work with MCNs.

Intent-Based Matching: Nucreator’s Edge in the Creator Economy

Ben’s Nucreator distinguishes itself with an intent-based approach to brand partnerships. 

Unlike traditional influencer marketing platforms acting as intermediaries, Nucreator empowers creators and talent agencies to build direct, long-term brand relationships.

“We don’t take a rev share percentage,” Ben explains, contrasting Nucreator with platforms that charge fees and take a cut of deals. “We want to unlock this new bucket of you being able to have direct relationships that don’t need to happen on a specific platform.”

Nucreator’s differentiation lies in its data-driven method for identifying potential brand partners. “We’re solving intent-based signaling,” Ben says. 

The platform analyzes a creator’s unique parameters and identifies similar creators. It then scrapes data on brands collaborating with these similar creators, indicating a potential fit.

The company goes a step further by identifying decision-makers within these brands. 

“We are also providing a data scraping service to figure out who we believe would be a decision maker to spend on an influencer marketing campaign with that brand,” Ben notes in the interview.

This approach replaces the “spray and pray” tactics often used in outreach. Based on this intent-driven data, Ben states that Nucreator automates and personalizes outreach, facilitating more meaningful connections between creators and brands.

Proactive Approach Transforms Creator Revenue Strategies

Nucreator is reshaping how creators and agencies approach brand partnerships, shifting from reactive to proactive in the competitive creator economy.

“We’re changing how creators think about generating revenue with brand deals,” Ben explains. “Often, that is a very reactive mentality due to the nature of the business. You’re waiting on someone to reach out to you to say, ‘Hey, we love your content, we’d love to partner.’”

Nucreator’s platform encourages a more assertive approach. While inbound requests remain a part of the revenue funnel, the company emphasizes proactive outreach. “We want agents and creators to focus on being more proactive with their outreach,” Ben tells us.

The company’s success is measured through key performance indicators (KPIs) that impact creators’ bottom lines directly. “The KPIs that we internally track and communicate to our customers are booked meetings, positive replies… and, of course, closed won deals,” Ben notes. 

He adds, “90%+ of our customers made their money back and more within the first three months of partnering together.”

Nucreator’s customer acquisition strategy leans heavily on founder-led growth through LinkedIn, with Ben sharing industry trends and high-level strategies. This approach and positive word-of-mouth from satisfied customers have driven the company’s growth.

While Nucreator isn’t directly involved in content creation or moderation, it supports creators across various content types and platforms, focusing solely on revenue generation for those who comply with platform terms of service.

Nucreator’s Roadmap: Scaling Direct Connections in the Creator Economy

Ben sees the creator economy progressing towards greater autonomy and direct relationships between brands and content creators.

“One of the most exciting trends is audience ownership and ownership of direct relationships,” Ben observes. He extends this concept beyond content creation to business relationships, stating, “It’s equally as important on the business side to own your buying relationships.”

The entrepreneur notes a significant trend in marketing strategies across various industries. 

“We’re seeing these brands and companies look to creators to leverage their built-in distribution to a loyal audience,” he explains. Nucreator aims to play a crucial role in connecting these parties and facilitating partnerships that benefit creators and brands.

Ben envisions Nucreator scaling its operations to serve more agencies and creators. “We want to help successfully connect brands, creators, and agencies so that they can build partnerships in the future,” he says.

Ben emphasizes the low entry barriers for aspiring entrepreneurs in the creator economy as a key advantage. “Anyone can be a creator. Anyone can be a manager,” he states. His advice for newcomers is straightforward: start creating content and network with like-minded individuals.