OGIO Europe has reinforced its golf ambassador roster by partnering with James Robinson, one of the sport’s most popular YouTube and media influencers. Robinson has established himself in the golf content market, amassing over 250,000 subscribers on his YouTube channel, James Robinson Golf, which has received over 98 million views since 2016.

Under the partnership, OGIO golf bags will be featured in all future videos on Robinson’s channel. At the same time, the influencer will also use the brand’s travel gear as he journeys around the world to create content. 

“I’m really excited to be partnering up with OGIO. The innovation behind their golf bags and travel gear, along with the brand’s support in creators made this partnership a no-brainer,” Robinson told Golf Business News.

Robinson joins fellow YouTuber Peter Finch as an official OGIO ambassador. According to Golf Business News, both influencers will promote the launch of the brand’s upcoming golf bag ranges in Europe, including a new premium leather golf bag premiering later this month.

The new product line follows OGIO Europe’s initial 2024 launch, which introduced the Fuse Stand Bag, the brand’s first lightweight golf carry bag range featuring a unique water-dipped pattern design that gives each product a one-of-a-kind finish. OGIO released seven new designs as part of its 2024 golf bag range.