Brand
Oregon State Athletics Relaunches NIL Marketplace To Facilitate Brand Deals For Student-Athletes
Oregon State University Athletics has partnered with Teamworks Influencer to relaunch “The Woodshop,” a marketplace designed for Name, Image, and Likeness (NIL) opportunities for Beaver student-athletes.
The platform enables direct connections between businesses and athletes, streamlining the process of creating and implementing NIL deals.
The revamped Woodshop marketplace allows student-athletes to review opportunities, accept deals, and receive compensation in a single location. Once agreements are reached, businesses can execute transactions that pay student-athletes directly without transaction fees while automatically generating required compliance disclosures.
“Teamworks Influencer is a leader in the NIL marketplace and we’re thrilled to partner with them,” Scott Barnes, Oregon State VP and Director of Athletics, said in a press release. “This will enhance NIL opportunities for businesses and our student-athletes and further their education in personal branding.”
Growing Trend in Collegiate Athletics
The partnership places Oregon State among a growing list of institutions leveraging Teamworks Influencer’s platform. The company currently serves over 200 athletic departments and 100,000 active athletes nationwide, having processed more than $200 million in NIL deals since its founding in 2012.
Recent similar implementations include programs at Brown University, Eastern Michigan University, Harvard University, and University of Texas at Arlington with their “Makin’ Bucks Exchange” program.
“This platform is designed to simplify the NIL process, allowing Beaver student-athletes to seamlessly connect with businesses and fans, monetize their personal brands, and maximize their earning potential,” stated Sean Kelly, Teamworks Influencer Senior Account Executive.
The expansion of such platforms reflects broader market growth, with total NIL compensation projected to reach $1.67 billion during the 2024-25 season according to Opendorse. Brands increasingly target collegiate athletics as a channel to engage Gen Z consumers, driving continued expansion of the NIL marketplace.
