Athlete marketing intelligence platform Out2Win has secured $1.3 million in seed funding to expand its AI-powered platform. 

The company currently maintains profiles of more than 250,000 collegiate athletes and serves brands such as Rhoback, Olipop, and Accelerator Active Energy, as well as universities such as Michigan State and San Diego State.

Proprietary Scoring System

The company’s platform features the Out2Win Score, a modernized version of the Q-score that serves as a benchmark for athlete marketability. 

The system analyzes social metrics, university NIL (Name, Image, and Likeness) performance data, and brand spending patterns to generate insights for partnership decisions.

“Brands and universities are realizing that athlete marketing, when backed by data and AI-driven insights, is not only more effective, but also more measurable,” Jack Adler, founder and CEO of Out2Win, said in a blog post. “This investment strengthens our ability to deliver the most comprehensive, data-driven solution in the space.”

Sports and Technology

The funding round has drawn participation from investors across sports, business, and technology sectors. 

Contributors include Barbara Jones of Outshine Talent, Patrick Zubrow of Activent Marketing, MLS player Daniel Lovitz, Michael Gibbons of Fox Sports, celebrity chef Michael Schulson, Matt Littman of AFC Fitness, and John Brody of Learfield.

The capital injection targets three primary areas: advancing the company’s AI and data science capabilities to enhance athlete analytics, scaling marketing and sales efforts to increase platform adoption, and launching new features tailored to the athlete marketing industry’s evolving requirements.

Out2Win reports facilitating hundreds of athlete-brand partnerships since its inception. The company recently published its 2025 March Madness Athlete Marketability Report, which examines the tournament’s most marketable athletes, brand spending trends, and university NIL sponsorship insights.

The report reveals that during the 2024 tournament, brands executed nearly 800 social media sponsorships with college basketball athletes, generating over 4.4 million sponsored engagements. 

Notably, female athletes accounted for 63% of those sponsorships (496) while male athletes represented 37% (288). However, male athletes generated significantly higher engagement, with over 3.2 million sponsored engagements compared to 1.2 million for female athletes.