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Technology
LTK Rolls Out Two Brand Solutions For Finding The Perfect Creator Match, Driving Investment
September 17, 2024Influencer marketing platform LTK has launched two new tools designed to enhance brand-creator collaborations and optimize...
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Platform
Why Spotify Is Throwing Millions At YouTubers Without Wanting Their Rights
September 17, 2024Spotify is making moves in digital content, offering seven-figure sums to YouTubers to upload videos on...
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Platform
Variety To Host Gaming, Media & Entertainment Events In Partnership With TikTok
September 17, 2024Variety and TikTok have announced a partnership to host two industry events this fall, focusing on...
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Platform
Inside The Thrive Initiative: Meta, Snap, TikTok Unite Against Harmful Content
September 17, 2024Meta, Snapchat, and TikTok are joining forces in a new initiative called Thrive to combat the...
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Influencer
MrBeast, Logan Paul, And KSI Team Up To Launch ‘Lunchly,’ A New Lunchables Rival
September 17, 2024Content creators MrBeast, Logan Paul, and KSI are entering the packaged lunch market with a new...
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Influencer
What TikTok Star Andrea Cheong Brings To Kering’s “Fashion Our Future” Podcast
September 17, 2024Luxury group Kering has hired TikTok influencer Andrea Cheong to host the second season of its...
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Commentary
Why The Creator Economy Is Thriving Despite Economic Uncertainty, Experts Explain
September 16, 2024The creator economy continues to grow despite global economic challenges, and new research indicates its resilience...
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Commentary
Influencer Drug Ads Under Fire: Senators Call For FDA Warnings In New Bill
September 16, 2024Senators Richard Durbin (D-Illinois) and Mike Braun (R-Indiana) are introducing legislation to curb deceptive prescription drug...
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Agency
L’Oréal Vietnam Goes All-In On Influencers By Naming Onefluence As Its Influencer Marketing Agency
September 16, 2024L’Oréal Vietnam appointed WPP’s Onefluence as its full-service influencer marketing agency, signing a three-year retainer agreement. ...
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Influencer
CAA Snags “Girlies” Creator And TikToker Larray
September 16, 2024Creative Artists Agency (CAA) has signed TikTok and YouTube star Larri Merritt, known as Larray, for...
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Brand
How This Dutch Fashion Brand Used AI To Cut Video Production Costs By 30X
September 16, 2024Amsterdam-based fashion company Daily Paper reports significant cost savings and increased engagement after implementing AI in...
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Technology
BINARY Teams Up With Coinbase To Facilitate Creator-Fan Payments Using AI, Web3 Technology
September 16, 2024BINARY KOREA, a subsidiary of HYBE, signed a memorandum of understanding with Coinbase to develop an...
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Technology
Podchaser’s AI-Powered Tool Unlocks Earnings For 24% More Podcasters – Here’s How
September 16, 2024Podcast intelligence platform Podchaser reports that its AI-driven Collections+ targeting tool has enabled 24% more Acast...
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Commentary
Study Uncovers Why Top Influencers’ Personal Posts Outperform Sponsored Content
September 16, 2024Recent research reveals that authentic content drives engagement for social media influencers, with personal posts significantly...
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Influencer
UTA Snags KreekCraft, Roblox’s #1 Streamer And YouTuber With 10+ Million Subscribers
September 16, 2024United Talent Agency (UTA) has signed KreekCraft, the leading Roblox livestreamer and YouTube content creator. According...
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Technology
Beauty Influencer Valeria Lipovetsky Joins Creator Platform Humanz Amid U.S. Expansion
September 16, 2024Humanz, an AI-powered creator marketing platform, announced its entry into the U.S. market alongside a partnership...
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Agency
Dentsu Introduces “House of Creators” Program To Turn Unknown Creators Into Marketing Machines
September 16, 2024Dentsu Group Inc. announced the launch of “House of Creators,” a new initiative to support next-generation...
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Brand
Samsonite Teams Up With Influencers To Spotlight New X Boss Collection
September 16, 2024Samsonite, in collaboration with Social Beat and Influencer.in, launched its new Samsonite X Boss Collection, a...
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Brand
DELLI Raises $6M To Capitalize On Fashion Brands’ Sudden Obsession With Food
September 16, 2024DELLI, an online platform for independent food and drink, secured $6 million in seed extension funding...
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Technology
How Linqia’s Creator Council Is Turning Content Makers Into Brand Strategists
September 16, 2024Influencers are no longer just pretty faces hawking products on Instagram. They’re becoming the brains behind...
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Technology
Privacy-Focused LuxyList Is Changing How Fans Support Creators
September 16, 2024LuxyList is a creator gift platform that allows fans to send physical gifts to content creators...
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Commentary
What’s Next After The White House Creator Summit? Industry Calls For Policy Support
September 13, 2024The White House recently hosted its inaugural Creator Summit, marking a significant moment for creators, influencers,...
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Brand
How Klook Kreator Program Is Tapping Nano, Micro-Influencers To Reach Niche Audiences
September 13, 2024Travel experiences booking platform Klook recently launched its Klook Kreator program, an industry-first approach to influencer...
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Agency
Data Meets Humanity: TRG Founder Josh Rosen’s Unique Formula For Marketing Success
September 13, 2024TRG Sports & Entertainment, founded by Josh Rosen, has transformed from a college athlete Name, Image,...
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Platform
Transcripts Expose 3 Key Areas That Make TikTok A Threat To U.S. National Security
September 13, 2024Newly released transcripts shed light on the classified briefings that led 79 U.S. senators to vote...
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