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Influencer
Banks Tap Social Media Influencers To Fight Biden’s Banking Reforms
September 9, 2024The Consumer Bankers Association (CBA) is leveraging social media influencers to counter the Biden administration’s proposed...
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Platform
Inside TikTok’s Multi-Year NFL Deal To Enhance Football Experience
September 9, 2024TikTok and the National Football League (NFL) announced an expansion of their partnership through a new...
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Brand
West Elm Taps Style Influencer And Instagram Exec Eva Chen To Promote New Children’s Furniture Line
September 9, 2024West Elm, a global design company and Williams-Sonoma, Inc. portfolio brand, announced a new collaboration with...
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Platform
TikTok Ban Support Plummets To 32% – What’s Behind The Shift?
September 9, 2024Support for a U.S. government ban on TikTok has fallen to 32%, down from 50% in...
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Brand
UK Travel Influencers Land In Kenya As Part Of KTB’s Plan To Woo Millennials
September 9, 2024The Kenya Tourism Board (KTB) launched the final phase of its influencer marketing campaign, welcoming renowned...
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Influencer
YouTuber Nikocado Avocado Loses 250lbs In Secret In A 2-Year Prank That Shocked Millions Of Fans
September 9, 2024Nicholas Perry, known on YouTube as Nikocado Avocado, reveals he has lost 250 pounds over two...
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Platform
Gen Z’s Surprising Music Hub: 79% Of Teens Use This Platform (Hint: It’s Not Spotify)
September 6, 2024A new study, “PARTY USA Summer 2024,” reveals that YouTube has become the dominant platform for...
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Commentary
YouTube Gaming Viewership Hits Record 6 Billion Monthly Views – What’s Driving The Surge? [REPORT]
September 6, 2024Social media analytics firm Tubular has released its “The State of Social in H2 2024” report,...
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Brand
NASA Opens Door For Digital Creators To Join Europa Clipper Launch
September 6, 2024NASA invites digital content creators to apply for a chance to attend the launch of the...
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Platform
New YouTube Policy Targets Content Threatening Teen Self-Perception
September 6, 2024YouTube is implementing new measures to limit teenagers’ exposure to certain content related to weight, fitness,...
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Brand
L’Oréal Is Betting on Local Middle Eastern Talent With Beauty Creator Club
September 6, 2024L’Oréal Luxe Middle East launched the Beauty Creator Club, a program designed to identify and support...
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Influencer
Viral TikTok Saga ‘Who TF Did I Marry?’ Heads To TV, Starring Natasha Rothwell
September 6, 2024Natasha Rothwell is set to star in and produce a television adaptation of “Who TF Did...
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Commentary
6 Right-Wing Influencers Unknowingly Worked For Russian Front, Feds Say
September 6, 2024U.S. prosecutors allege that six conservative influencers with millions of followers unknowingly worked for a company...
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Technology
LTK Creator App Unveils Dedicated Search Tab, Commission Feature To Boost Earnings
September 6, 2024Creator commerce platform LTK has introduced major updates to its LTK Creator app to enhance creator...
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Brand
Unplugging in a Scrolling World: Games4Two’s Mission to Bring Families Back to the Board Game Table
September 6, 2024Board games are making a comeback, and it’s not just family game nights driving the trend....
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Technology
Everbloom CEO Lukas Runte Reveals Why Traditional Finance Is Failing Content Creators
September 6, 2024Imagine popular YouTubers wielding the financial power of a Hollywood studio. That’s the future Everbloom is...
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Brand
Kenyan Content Creators To Get All-Expenses-Paid Trip To China – Here’s the Catch
September 5, 2024The Chinese Embassy in Kenya is launching an initiative to offer select Kenyan online content creators...
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Technology
Spotter Studio Unveiled: AI-Powered Software Assisting YouTube Creators
September 5, 2024Spotter, a platform supporting YouTube creators, launched Spotter Studio, an AI-powered software suite designed to assist...
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Technology
UK Creator Alliance Just Dropped a Bombshell On AI Companies – Here’s What They’re Demanding
September 5, 2024The Creators’ Rights Alliance (CRA), a coalition representing over 500,000 professional creators in the UK’s creative...
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Platform
TikTok Drives Streaming And Theater Trends, 34% Of Users Opt For New Movies Via The App [REPORT]
September 5, 2024New research from TikTok’s Marketing Science team reveals the platform’s growing influence on movie-watching habits in...
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Technology
Brit Starr Appointed Chief Marketing Officer At Influencer Platform CreatorIQ
September 5, 2024CreatorIQ, an enterprise influencer marketing platform, has named Brit Starr its new Chief Marketing Officer (CMO). ...
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Technology
Ex-Revolut Duo’s Live-Shopping App Tilt Secures $18M In Funding
September 5, 2024Tilt, a UK-based live-shopping startup founded by former Revolut employees, recently raised $18 million in a...
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Commentary
84% Of TikTok Brand Videos Are Flopping, DAIVID Study Reveals Why
September 5, 2024A new study by creative effectiveness platform DAIVID finds that 84% of branded content on TikTok...
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Technology
Later Unveils Triple Exec Threat Tasked With Building The Ultimate Social Media Powerhouse
September 5, 2024Later, an influencer marketing and social media management solutions provider announced three executive appointments to accelerate...
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Agency
Wasserman Strengthens Creator Division With Long Haul Management Acquisition
September 5, 2024Wasserman, a global sports, music, and entertainment company, has acquired Long Haul Management, a digital-first talent...
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