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Agency
Wasserman Strengthens Creator Division With Long Haul Management Acquisition
September 5, 2024Wasserman, a global sports, music, and entertainment company, has acquired Long Haul Management, a digital-first talent...
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Platform
Snapchat’s ‘Sponsored Snaps’ Arrive: Ads In Your Chat Tab, Explained
September 5, 2024Snapchat will introduce “Sponsored Snaps” in its main Chat tab, marking the first time the platform...
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Brand
Influencer Katie Fang Fronts Campaign For Cetaphil’s Biggest Skincare Collection
September 4, 2024Galderma-owned skincare brand Cetaphil launched its Gentle Exfoliating collection, marking its first influencer-led campaign. The brand...
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Brand
NFL Assembles Creator Squad To Engage With Gen Z, Diverse Fans
September 4, 2024The National Football League (NFL) is expanding its influencer marketing strategy for the 2024/25 season, deploying...
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Brand
RØDE Announces Creator Of The Year Awards Spanning 22 Content Categories
September 4, 2024Australian audio equipment manufacturer RØDE is launching a global competition for content creators. The total prize...
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Influencer
‘Hawk Tuah’ Star Haliey Welch Lands Podcast Deal With Jake Paul’s Media Company
September 4, 2024Hailey Welch, known for the viral “Hawk Tuah” social media moment, has signed with Jake Paul’s...
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Brand
How Maybelline’s Blast From The Past Aims To Captivate Gen Z
September 4, 2024Maybelline New York is reviving its iconic 90s jingle “Maybe It’s Maybelline” to engage a new...
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Technology
How Thinkific’s New GM Kyle Scott Is Helping Creators Achieve Ultimate Freedom
September 4, 2024“The next media empire won’t be built in a Hollywood studio or a New York skyscraper....
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Technology
Social Motion President Michael Arking Explains How To Achieve Video Marketing Success
September 4, 2024Video killed the radio star, but what’s killing video? Social Motion President Michael Arking argues it’s...
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Brand
Qatar Tourism Awards: 10 Influencers Vying for the Public’s Vote
September 3, 2024Qatar Tourism has opened public voting for its “Tourism Influencer of the Year” award, a new...
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Talent Collectives
Transforming The Industry: Ashley Villa & Rare Global Create The Future Of Talent Management
September 3, 2024Photo credit: Emilynn Rose When Ashley Villa’s YouTuber sister needed help negotiating a deal, the former...
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Commentary
Australian Digital Ad Spend Surges To $15.6B: Video And Audio Lead The Growth
September 2, 2024Australian internet advertising expenditure reached $15.6 billion for the financial year ending June 30, 2024, marking...
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Influencer
Breaking Barriers: Derrick House’s Unique Blend Of Culture And Comedy
September 2, 2024Derrick House, a Bronx-born comedian, has tapped into New York’s vibrant pop-culture scene to turn his...
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Platform
TikTok’s First Singapore Concert Lights Up Night Festival: Local Musicians Go Global
September 2, 2024TikTok debuted its first-ever TikTok Rising concert at the Singapore Night Festival 2024, showcasing six home-grown...
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Commentary
Gen Z Chooses Social Commerce For Holiday Shopping, 7x More Than Baby Boomers [REPORT]
September 2, 2024Gen Z consumers are embracing social media platforms for holiday shopping at a rate significantly higher...
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Commentary
Nearly 40% Of Roblox Creators Say Platform Opened Door To Tech Careers They Never Imagined [REPORT]
September 2, 2024Roblox Corporation released its first economic and social impact report, revealing significant contributions to the U.S....
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Commentary
Why Paramount Is Selling VidCon and Who’s Betting Big On Its Future
September 2, 2024Paramount Global is selling its creator conference VidCon to UK-based media and events company Informa. Sources...
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Platform
Instagram Brings Creator Lab To India With 3 New Features For Creators
September 2, 2024Instagram has launched its Creator Lab in India, introducing three new features to enhance user engagement...
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Influencer
CAA Signs TikTok Star TooTurntTony As His Ice Tea Brand And Viral Content Go Mainstream
September 2, 2024Creative Artists Agency (CAA) has signed Anthony “Tony” Dawson, better known as TooTurntTony, for representation. Dawson,...
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Agency
Under Armour’s Neeraj Chopra Campaign: The ‘Zidd For More’ Of The Apparel Market
September 2, 2024Under Armour’s recent “ZIDD FOR MORE” campaign, featuring Olympic gold medalist Neeraj Chopra, has achieved significant...
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Platform
YouTube’s Olympic Triumph: How 850M Viewers Devoured Paris 2024 Content
September 2, 2024YouTube reports significant viewership for the Olympic Games Paris 2024, with over 850 million unique viewers...
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Platform
TikTok’s Algorithm Gets A Makeover: 3 Ways You Can Now Influence Your Feed
September 2, 2024TikTok has introduced new features allowing users to fine-tune their content preferences, offering greater control over...
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Platform
Apple AI Bot Blocked: Top News Sites Say No To Data Scraping
September 2, 2024In recent months, several major news organizations have opted to block Apple’s data collection efforts for...
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Strategy
Invite-Only Niimbus Conference Unites Influencer Marketing Execs For Strategic Solutions
September 2, 2024In an industry known for its quick growth and flashy spectacles, one veteran marketer is betting...
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Technology
How GetResponse Is Empowering The Podcast Industry In 2024, According To Their New Brand Evangelist
September 2, 2024Email marketing might seem old-school, but it’s returning to the creator economy. As TikToks and podcasters...
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