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Commentary
Influencers Shape Gen Z Holiday Shopping Decisions [REPORT]
August 5, 2024New research by creator-driven marketing platform LTK reveals major trends in consumer behavior for the 2024...
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Brand
Dre Hopkins And Cinnaholic Launch Exclusive ‘King Of Dallas’ Cinnamon Treat
August 5, 2024Cinnaholic, a cinnamon roll chain with over 100 locations across the U.S. and Canada, is collaborating...
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Commentary
Pro-Trump Influencers And Kamala Harris Compete For Youth Vote In 2024
August 5, 2024A new voter turnout initiative backed by pro-Trump influencers aims to mobilize young male voters for...
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Influencer
MrBeast Under Fire As Allegations And Old Comments Threaten YouTube Empire
August 5, 2024Jimmy “MrBeast” Donaldson, one of YouTube’s most prominent figures, is currently facing backlash over resurfaced controversial...
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Platform
TikTok UK Taps Influencer Marketing Agency Diffraction For Expansion
August 5, 2024At a time when TikTok fame can seem elusive, Diffraction is charting a course to turn...
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Commentary
How CreatorFest Aims To Boost Financial Success For Content Creators
August 5, 2024With an approach that prioritizes financial strategies and requires speakers to have proven seven-figure success, CreatorFest...
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Agency
Whalar Group’s New EMEA President Reveals How Creators Are Reshaping The Multi-Billion Dollar Market
August 5, 2024As TikTok dances go viral and Instagram stories shape buying decisions, global creator enterprise Whalar Group...
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Platform
Marketing Maven Stephanie Harris Exposes Lost Revenue In Influencer Partnerships
August 5, 2024In the Wild West of digital marketing, where influencers reign and affiliate links abound, one company...
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Commentary
14 Top Brands Cracked The TikTok Code With This Simple Strategy [REPORT]
August 3, 2024A new study by creator marketing platform CreatorIQ outlines the strategies employed by top-performing brands on...
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Influencer
Juan Valenzuela And The Art Of Cinematic, Visual Storytelling
August 3, 2024Juan Valenzuela is a master of cinematic storytelling. He uses his visual skills to create compelling...
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Influencer
How Formz Went From TikTok Star To F1 Performer
August 2, 2024Formz, an artist and content creator, blends his passion for music with savvy social media strategies. ...
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Influencer
YouTuber Lizzy Capri Exposes The Dark Side Of Digital Fame No One Talks About
August 2, 2024In an industry where trends change overnight, Lizzy Capri’s longevity in the creator space showcases the...
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Platform
YouTube Veteran Semion Kremeniuk Presents A Tool That Pays Creators Upfront
August 2, 2024Imagine an industry where content creators never chase payments and brands never waste time on fruitless...
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Influencer
VFX Creator Queen Chelsea Reveals How She Reached Social Media Stardom
August 2, 2024From her humble beginnings in film industry editorial work to becoming a social media sensation, visual...
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Influencer
Mukbang Maven: Sa Nguyen’s Unfiltered Approach To Content Creation
August 1, 2024In the blink of an eye, Sa Nguyen went from filming late-night ramen videos to becoming...
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Technology
Comscore Unveils New Tool To Measure YouTube’s Full Audience Reach Across All Devices
August 1, 2024Media measurement and analytics company Comscore unveiled a tool that offers a comprehensive view of YouTube...
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Platform
Invoca Introduces New Integrations For TikTok, Snapchat, Pinterest To Solve The Social Ad Puzzle
August 1, 2024Revenue execution platform provider Invoca announced new no-code integrations for Pinterest, Snapchat, and TikTok, expanding its...
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Platform
Moscow Targets Google And TikTok With Fines In Ongoing Content Battle
August 1, 2024Russian courts have fined Google and TikTok for failing to remove prohibited content, escalating tensions between...
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Influencer
Behind The Numbers: Why Black Influencers Earn 34% Less In 2024
August 1, 2024UK-based talent management firm SevenSix Agency released the “2024 Influencer Pricing Report,” surveying 300 influencers of...
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Platform
Advertising Fuels Meta’s 73% Profit Increase, Outpacing Metaverse Losses
August 1, 2024Meta reports a 73% surge in second-quarter profits, driven primarily by its core advertising business. The...
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Commentary
Malaysia Imposes New Social Media Rule To Curb Cybercrime Draws Flak
July 31, 2024Malaysia announced a new licensing requirement for social media platforms operating in the country, targeting services...
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Commentary
[REPORT] 1,500+ New Brands Just Jumped Into Podcast Ads, Spending Surges 22% Y-o-Y
July 31, 2024Magellan AI released its Quarterly Benchmark Report for Q2 2024, which noted that podcast advertising continues...
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Commentary
Vision AI Boosts Content Performance By 40% [REPORT]
July 31, 2024A new report from social media management platform Dash Hudson reveals significant performance improvements for brands...
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Agency
36,000 Influencers Mark NIP Group’s NASDAQ Entry, Profit Still Elusive
July 31, 2024NIP Group, a company co-founded by Mario Ho, the 29-year-old son of late casino magnate Stanley...
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Commentary
The Surprising Reason 50% Of Consumers Make Purchases On Social Media [REPORT]
July 31, 2024EMARKETER released a report revealing that nearly half of U.S. consumers say creator content has influenced...
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