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Brand
Influencer-Led Summer Fridays Secures Major Investment From TSG
July 30, 2024Summer Fridays, the beauty brand founded by influencers Marianna Hewitt and Lauren Ireland in 2018, secured...
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Strategy
How Sri Lanka Is Leveraging Social Media To Become Asia’s ‘Must Visit’ Destination
July 30, 2024Sri Lanka is expanding its social media influencer campaign to boost tourism. According to Chalaka Gajabahu,...
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Commentary
Wedding Industry Shakeup: The New Influencer Wedding Service Outpacing Photographers
July 30, 2024A new trend in the wedding industry is gaining traction as couples increasingly hire wedding content...
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Agency
UK Startup Snags Canadian Podcast Producer Pacific Content
July 30, 2024UK-based podcast production agency Lower Street announced in a news release that it has acquired Canadian...
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Platform
Meta Hosts First Creator Workshop In Lagos, Unveils New Monetization Tools For Nigerian Influencers
July 30, 2024On July 18, Meta hosted its inaugural creator workshop in Lagos, Nigeria, gathering over 20 prominent...
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Brand
Adidas Joins Fortnite With Exclusive In-Game Fashion Collection
July 30, 2024Epic Games’ Fortnite announced an official collaboration with Adidas. This partnership introduces a new line of...
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Platform
Pinterest Appoints Ex-Google Shopping Exec Matt Madrigal As CTO
July 30, 2024Pinterest announced the appointment of Matt Madrigal as its new Chief Technology Officer (CTO). Madrigal joins...
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Influencer
Aaron Burriss The VidCon Veteran: A Decade Of Insights From The Creator Economy’s Biggest Event
July 30, 2024For Aaron Burriss, VidCon isn’t just an annual event – it’s a barometer for the entire...
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Influencer
Morgan Gold And The New Homesteaders: How Social Media Is Fueling A Back-To-The-Land Movement
July 30, 2024As the pandemic hit, millions turned to Morgan Gold to learn how to grow their own...
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Tech
From Football To AI: Kaepernick’s Surprising New Venture Empowers Creators
July 29, 2024On July 24, former NFL quarterback and civil rights activist Colin Kaepernick launched Lumi, an AI-powered...
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Influencer
YouTube Star Steps Down From $1M+ Podcast Empire Due To Sexual Misconduct Allegations
July 29, 2024Cody Kolodziejzyk, known as Cody Ko on YouTube, is stepping away from day-to-day operations at TMG...
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Brand
Influencer Alert: Cameo’s Legal Battle Reveals Hidden Risks In Paid Endorsements
July 29, 2024Cameo, the platform known for celebrity video messages, agrees to a $100,000 settlement with 30 state...
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Influencer
gen.video Unveils PartnrUP To Streamline Content Collaboration And Answer Creator Economy Woes
July 29, 2024gen.video, an influencer marketing company founded in 2016, is making major moves in the creator economy...
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Influencer
From Viral Twins To Social Media Stardom: How The McClures Built A Family Brand
July 29, 2024What began as spontaneous videos of twin girls has blossomed into a multi-faceted digital empire –...
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Platform
Level Up Creators’ 2-Pronged Approach To Transforming Creator Businesses
July 29, 2024Level Up Creators is bringing Silicon Valley’s recurring revenue model to individual content creators. Co-founded by...
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Influencer
Louisa Lu’s Journey From Being A Brand Fan To A Rising Creator
July 29, 2024Louisa Lu is a freelance model turned influencer who has transformed her passion for fashion and...
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Influencer
Content Creator Paulina Popielnicka Makes Bold Stand Against Social Media Norms
July 26, 2024With a career spanning over two decades, Paulina Popielnicka has witnessed and adapted to the various...
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Agency
Oli Hills And Nonsensical Lead The Charge In TikTok-Focused Marketing
July 26, 2024TikTok marketing agency Nonsensical is building its reputation in the creator economy under the leadership of...
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Platform
TikTok Allows Creators To Design Their Thumbnails, Potentially Boost Profile Views
July 26, 2024TikTok has introduced a new feature enabling creators to upload custom thumbnail images for their videos. ...
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Platform
15 Diverse Creators Join Snapchat’s 523 Program
July 26, 2024Snapchat announced the 2024 class of its 523 creator program, expanding its support for underrepresented content...
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Brand
How Lemonada Media’s Hit Podcasts Are Transforming Into Must-Read Books
July 26, 2024Podcasting company Lemonada Media is expanding into book publishing through a new partnership with Simon &...
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Strategy
[REPORT] Social Media Pros Reveal: The One Metric That Matters Most In 2024 Benchmarking
July 26, 2024Hootsuite has released its Q2 2024 social media benchmarks report, which provides marketers with insights into...
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Commentary
Black Podcast Listenership Soars 10% In 2023: What’s Driving This Surge?
July 26, 2024New research from Signal Hill Insights reveals a significant increase in podcast listening among Black Americans....
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Agency
300 Top Brands, 1 Agency: Behind Publicis’ Power Acquisition Of Influential
July 26, 2024French-based Publicis Groupe announced plans to acquire Influential, the world’s largest influencer marketing agency by revenue....
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Agency
From YouTube Beginnings To Fortnite Worlds: How Adshot’s Co-Founder Is Changing Influencer Marketing
July 26, 2024Axel Gekiere is the co-founder of the Belgian influencer marketing agency Adshot, which leverages technology to...
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