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Platform
LTK’s New Video Features Boost Creator Earnings By Nearly 50%
July 25, 2024Creator commerce platform LTK announced the launch of new video-first features on its shopping app. The...
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Agency
Creative Juice Merges With Rho: What This Means For 1M+ Content Creators
July 25, 2024Creative Juice, a fintech startup focused on providing specialized financing and tools for content creators, announced...
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Brand
Olympic Esports Games: Why the IOC Is Creating A ‘New Dedicated Structure’ For 2025
July 25, 2024On July 23, the International Olympic Committee (IOC) announced the creation of the Olympic Esports Games,...
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Agency
Stagwell’s Latest Acquisition Boosts AI-Driven Marketing With 300M+ Creator Network
July 25, 2024Stagwell continues its expansion strategy by acquiring LEADERS, an Israeli digital agency, and its AI-powered platform...
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Platform
UK Government Fines TikTok £1.875M For Inaccurate Safety Feature Data
July 25, 2024Ofcom, the UK’s communications regulator, has fined TikTok £1.875 million for failing to provide accurate information...
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Platform
TikTok’s “Deals For You” Flops While Prime Day Thrives: Here’s Why
July 25, 2024TikTok’s recent attempt to compete with Amazon’s Prime Day reveals a stark contrast in consumer behavior...
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Agency
CAA Signs Viral Kardashian Look-Alike With 8 Million Followers
July 25, 2024Creative Artists Agency (CAA) has signed digital creator and actress Yuri Lamasbella, known for her Kardashian...
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Agency
Inside The Viral Success Of ‘On The Street’ Videos: Linqia’s New Marketing Strategy
July 25, 2024Influencer marketing agency Linqia unveiled a new offering to connect brands with creators specializing in “on...
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Technology
Reverse Engineering Influencer Marketing: This Startup Is Turning Every Post Into Payment
July 25, 2024To impact influencer marketing, shopstar is turning the traditional model on its head. Co-founded by Ori...
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Technology
Nucreator Is Changing Brand Matchmaking For Creators Using Intent-Based Signaling Technology
July 25, 2024Nucreator, founded by Ben Marks, is automating securing brand partnerships, a traditionally labor-intensive task for creators...
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Agency
Mushroom Connect: The Bridge Between Top Influencers And Big Brands
July 24, 2024Australian music company Mushroom Group launched Mushroom Connect, a new talent management and partnerships agency. The...
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Platform
TikTok’s Secret Plan To Shake Up European E-commerce: What 40 New Hires Reveal
July 24, 2024ByteDance-owned TikTok is preparing to launch its in-app shopping platform, TikTok Shop, in Spain and Ireland...
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Agency
From Crisis To Opportunity: Ogilvy’s Influence Shield Promises To Turn Brand Nightmares Around
July 24, 2024Ogilvy PR launched Influence Shield, a global risk management service that enhances brand safety in influencer...
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Influencer
Influencer Paige Lorenz Makes Waves In Home Fashion With New Bedding Line
July 24, 2024Lifestyle influencer Paige Lorenz, known for her Dairy Boy apparel brand, has expanded into the home...
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Tech
Gaming Giants Thece, Gamurs Group Join Forces To Enhance Brand Engagement
July 24, 2024Thece, a company specializing in brand integration within gaming experiences, announced a strategic partnership with Gamurs...
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Influencer
Olympic Committee Throws Flag On Prime: Why Logan Paul And KSI’s Drink Brand Is In Hot Water
July 24, 2024The U.S. Olympic and Paralympic Committee (USOPC) filed a federal lawsuit against Prime, the energy drink...
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Influencer
Top Investors Are Backing Jake Paul’s Personal Care Brand W With $14 Million
July 24, 2024Jake Paul’s men’s personal care brand, W, announced a $14 million funding round, including seed financing...
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Influencer
The Ocky Way: How A Catchphrase Catapulted Rahim Mohamed To Social Media Stardom, Landed Campaigns With Paramount
July 24, 2024Content creator Rahim Mohamed, known for his “Ocky Way” bodega videos on TikTok, has leveraged his...
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Influencer
From Northwest Tours To Social Media Stardom: How Country Singer “Lady Redneck” Became A UGC Powerhouse
July 24, 2024Stephanie Lee Lowry, known professionally as “Lady Redneck,” has emerged as a notable figure to watch....
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Brand
The Pacsun Collective Taps Content Creators To Capitalize On Fashion Marketing Trends
July 23, 2024Fashion retailer Pacsun unveiled its Fall 2024 “Better in Baggy” campaign, utilizing content creators from its...
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Platform
Real-Time Reactions Power X’s 20% Edge In Sports Fan Base
July 23, 2024A recent analysis reveals that X attracts significantly more sports fans than its competitors. According to...
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Agency
UTA Snags Top Talent Agent To Take Over The UK Creator Scene
July 23, 2024United Talent Agency (UTA) expanded its U.K. Creators division with the addition of agent Beth Heard....
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Platform
Meta’s New Ad Trick For Marketers: Automatically Detected Website Offers
July 23, 2024Meta introduced a new feature in its ad setup process that automatically detects and incorporates offers...
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Platform
Reddit’s 1,000+ Sports Communities: The Untapped Goldmine For Brands And Leagues
July 23, 2024Reddit announced a new partnership program with major sports leagues to enhance fan engagement and create...
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Influencer
From Track Star To Digital Influencer: Precious Beattie’s Rise In The Creator Economy
July 23, 2024In a world where personal setbacks can lead to unexpected opportunities, Precious Beattie’s journey stands out...
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