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Brand
2,000+ Brands, One Platform: Binghamton’s New Approach To Student-Athlete NIL Success
July 18, 2024Binghamton University’s Division of Athletics announced a partnership with MOGL as its exclusive NIL (Name, Image,...
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Commentary
[REPORT] 61% Of Zillennials Say Their Generation Defines Them: What This Means For Marketers
July 18, 2024A new report from PYMNTS Intelligence, titled “Generation Zillennial: How They Shop,” defines zillennials as consumers...
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Platform
Eventbrite Teams Up With TikTok To Boost Local And Independent Event Creators
July 18, 2024TikTok announced a partnership with Eventbrite, the global events marketplace. This partnership enables event creators to...
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Platform
YouTube’s Community Spaces: The Missing Link For Creator-Fan Dialogue?
July 18, 2024According to creator economy expert Lindsey Gamble, YouTube has begun beta testing a new “Community Spaces”...
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Platform
TikTok’s Surprise Partner: The UK Agency That Beat Global Giants
July 18, 2024TikTok has named SHOUT by UniTaskr as its first ‘TikTok Agency Marketing Partner’ in the UK,...
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Agency
NIL For All: Influxer’s Kendra Eidam Explains The Company’s Mission To Standardize College Athlete Branding
July 18, 2024In the digital age, college sports have become commonly associated with the concept of Name, Image,...
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Commentary
[REPORT] 73% Of Consumers Look To Creators For Purchase Decisions: The Rise Of Everyday Experts
July 18, 2024A new report from Stripe Theory reveals a significant shift in influencer marketing. The study, conducted...
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Platform
Trump’s TikTok Turnaround: Why He’s Now Backing The App He Once Tried To Ban
July 18, 2024Former President Donald Trump, now a Republican presidential candidate, has expressed support for TikTok as the...
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Influencer
Grace Beverley’s TALA Scores £5M: How This Influencer Founder Defied VC Odds
July 17, 2024Activewear brand TALA, founded by influencer Grace Beverley, has secured a £5 million funding round from...
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Commentary
Financial Advice Goes Viral: TikTok And Reddit Are Influencing Investment Strategies
July 17, 2024New research reveals a major shift in how younger investors seek financial advice, with social media...
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Platform
Google’s Closed-Door Sessions: Are They Finally Listening To Creators?
July 17, 2024Google is expanding its efforts to engage with content creators through a series of closed-door meetings,...
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Commentary
Pharma’s Untapped Goldmine: 9 In 10 Doctors Open To Learning About Prescription Drugs On Social Media
July 17, 2024A new survey reveals that pharmaceutical companies may miss a significant opportunity to engage with healthcare...
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Commentary
[REPORT] Nearly 40% Of Surveyed Americans Demand Transparency From AI Influencers – How Brands Are Responding
July 17, 2024A new survey by The Influencer Marketing Factory reveals that 36% of respondents believe artificial intelligence...
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Commentary
[REPORT] Influencers 1.9x More Likely To Shop On Amazon Weekly – What This Means For Brands
July 17, 2024A new study by IZEA Worldwide reveals valuable insights into the relationship between influencers, UK consumers,...
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Agency
From DMs To Dreams: How 2 Social Media Pros Launched A Celeb-Focused Agency
July 17, 2024Chloe Sappern and Lydia Berry, two social media professionals, have launched @darlington, a new referral-only agency...
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Technology
ShopMy Reports New Creator Marketing Tool Testing Yielded 5x ROI Results
July 17, 2024Social commerce platform ShopMy announced that its new feature, “ShopMy Opportunities,” has demonstrated an average 5x...
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Brand
VidCon Cancels Baltimore, Doubles Down On Anaheim
July 17, 2024VidCon, the world’s leading event for digital creators and fans, has canceled its Baltimore 2024 event...
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Influencer
YouTube’s AI Crackdown Gone Wrong? Creator Loses 21 Channels And $45K Overnight
July 17, 2024YouTube creator Oliver Gilpin reports that 21 of his channels have been automatically banned by the...
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Commentary
People’s Choice Podcast Awards For Women Opens July 31 – Here’s How To Enter
July 17, 2024The Women in Podcasting Network has announced its inaugural Women in Podcasting Awards, set to begin...
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Technology
CreatorDB’s Alfonso Ramirez Shares The Company’s Vision: Transforming Influencer Perceptions
July 17, 2024As digital marketing keeps breaking ground, CreatorDB is emerging as a major player. The Taiwan-based company,...
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Platform
Instagram’s Head Teases New Feature: The Simple Change That Could Boost Engagement
July 16, 2024According to a recent announcement by Adam Mosseri, the platform’s head, Instagram is developing a new...
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Platform
The 60-Minute Divide: How Instagram And TikTok Are Battling For User Attention
July 16, 2024Instagram and TikTok are taking opposing approaches to video content length, setting the stage for a...
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Commentary
[REPORT] 82% Of Roblox Users Love In-Experience Brand Content – Here’s Why
July 16, 2024Roblox, the popular online platform and game creation system, recently released new research findings on user...
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Brand
Southwest Airlines Unveils New 14-Week Program Featuring 10 TikTok Creators, Endless Travel Possibilities
July 16, 2024On Wednesday, Southwest Airlines announced a shoppable flights program, leveraging ten TikTok creators to inspire travel...
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Brand
Paint Wars: 8 Influencers Are Transforming Homes And Lives With Just Tape
July 16, 2024The ninth annual FrogTape Paintover Challenge is underway. Eight DIY influencers compete to create standout home...
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