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Agency
Beyond The ‘Add To Cart’ Button: Omnicom’s New Tool Tracks Influencer ROI
June 21, 2024Omnicom has announced a partnership with Instacart to develop a platform to streamline the shopping experience...
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Influencer
Social Media Shakeup: Texas Forces Influencers To Come Clean On Political Cash
June 21, 2024In a move that could reshape influencer marketing practices, the Texas Ethics Commission (TEC) has implemented...
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Commentary
Study Reveals The Ad Format That’s 34% More Cost-Effective For Brand Awareness
June 21, 2024A new study by Acast, the world’s largest independent podcast company and media agency OMD, demonstrates...
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Platform
Instagram’s New Feature Lets You Go Live With Just Your Inner Circle
June 21, 2024Instagram has introduced a new feature allowing users to live stream to a select audience, expanding...
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Influencer
The Whimsical “Trap-Door-House” Creator Just Made YouTube History With 1.5 Billion Views
June 20, 2024In a milestone achievement, content creator Justin Flom has set a new record for the most...
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Technology
Investors Are Betting $1.6M on This Montreal Startup Focused on Nano-Influencers With High Engagement
June 20, 2024Montreal-based startup Heylist announced it has raised $1.6 million in an oversubscribed seed funding round to...
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Platform
China’s $2.8 Billion Live-Streaming Market Rocked by Tencent’s AI Avatar Ban
June 20, 2024Chinese internet giant Tencent Holdings plans to prohibit the use of AI-powered digital avatars on its...
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Brand
How Cetaphil Is Tapping “Dadfluencers” to Market Skincare to Men
June 20, 2024Drugstore skincare brand Cetaphil is pursuing a new marketing strategy to reach male consumers who are...
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Platform
Children’s Privacy at Risk? FTC Takes Drastic Action Against TikTok
June 20, 2024The U.S. Federal Trade Commission (FTC) has escalated its battle with TikTok over potential violations of...
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Brand
BBC’s Talent Quest: Creators Have a Chance to Shape Global Digital Narratives
June 20, 2024BBC Studios is broadening its efforts to discover and develop emerging digital content creators by expanding...
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Platform
Top Brands and Creators to Form “Symphony Collective” and Shape TikTok’s Powerful New AI Marketing Tools
June 20, 2024At its annual TikTok World event, TikTok announced the launch of Symphony, a new suite of...
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Influencer
YouTuber MrBeast Aims to Dethrone Prime Hydration? Lawsuit Docs Reveal Beverage Ambitions
June 20, 2024Newly revealed court documents from the ongoing MrBeast Burger lawsuit point to ambitious expansion plans for...
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Platform
From Bitmoji Backgrounds To AI Lenses, Here’s How Snap’s Optimized GenAI Powers Snapchat
June 19, 2024Snap has unveiled new augmented reality (AR) experiences powered by generative AI (GenAI) models. The company...
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Platform
Did Meta Just Make Finding The Perfect Influencer Partner A Whole Lot Easier With ‘Creator Insights’?
June 19, 2024Meta introduced a new tool called ‘Creator Insights’ on Instagram to streamline brand and creator partnerships....
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Agency
Gaming Influencer Vets Level Up With Rebrand To NewGen And Multimillion-Pound Funding For Creator Economy Play
June 19, 2024Kairos Group, a UK social agency known for high-impact marketing campaigns targeting Gen Z and video...
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Commentary
Time For A Surgeon General Warning On Social Media, Says Top Health Official
June 19, 2024The U.S. Surgeon General Dr. Vivek Murthy calls on Congress to require warning labels on social...
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Technology
Liran Liberman Takes The Helm At Humanz To Lead A 250k+ Influencer Army Into AI-Powered Campaigns
June 19, 2024Humanz, a Tel Aviv-based influencer marketing platform that collaborates with major global brands and utilizes AI...
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Technology
Captiv8’s Branded Storefronts Promise 2.5X Higher Creator Earnings Potential
June 19, 2024On Monday, Captiv8, the influencer marketing platform for enterprise brands, announced the launch of Branded Storefronts,...
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Technology
Make Money Just For Posting? Former BrewDog CEO’s Idea Flips Influencer Marketing On Its Head
June 19, 2024James Watt, who founded the brewery chain BrewDog in 2007 and was its CEO until last...
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Agency
Music Industry Innovator Ryan Ruden Shares His No. 1 Tip For Financial Success As A Creator
June 19, 2024Music industry veteran Ryan Ruden founded Aerial Entertainment, a firm focused on guiding artists and brands...
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Platform
TikTok Introduces Symphony: A New AI Suite For Content Creation
June 18, 2024TikTok has announced the launch of TikTok Symphony, a new suite of creative solutions powered by...
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Commentary
[REPORT] Joe Rogan, Tucker Carlson Lead Pack Of Influential Alternative Voices – But Are Their “News” Sources Reliable?
June 18, 2024A new report from the Reuters Institute for the Study of Journalism examines the rise of...
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Technology
A Musician’s Dream: Getting Paid For Content While Fans Earn Crypto Rewards
June 18, 2024A new blockchain-based music platform called Stage aims to empower musicians and fans alike through an...
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Commentary
[REPORT] Pinterest Unpacks Gen Z’s Obsession With Trends – How Brands Can Ride The Wave
June 18, 2024Pinterest’s recent trends report revealed new research offering insight into Gen Z’s mindset, behaviors, and growing...
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Commentary
[REPORT] 90s Bobs, 2000s Highlights, And “Fruity Nails” – Pinterest Reveals The Unexpected Style Movements Taking Over This Summer
June 18, 2024Pinterest recently released its Summer 2024 Trend Report, unveiling surprising revival trends in fashion and beauty...
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