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Technology
Spotify Rolls Out Creative Lab To Bolster $2B Ad Business
June 18, 2024Spotify is launching an internal creative agency called the Spotify Creative Lab to encourage marketers to...
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Agency
Inside An “Anti-Agency” Founder’s Mission To Uplift Creators
June 18, 2024James Harrison, founder of Los Angeles-based talent management and marketing agency iamsocial, took an unconventional path...
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Technology
How A Decade Of Grit And 200 Million Influencer Profiles Helped This Software Engineer Crack The Code On Creator Campaigns
June 18, 2024Daniel Sánchez co-founded the influencer marketing platform Influencity in 2014 after noticing the rise of influencers...
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Influencer
15 Million Livestreamers In China May Soon Get Government Recognition
June 17, 2024China is considering officially recognizing livestreaming as an occupation, a move that could grant the country’s...
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Brand
Lecrae, Olivia Dunne, And More: NBCUniversal’s Enlisting A Star-Studded Lineup Of 27 Creators For The Paris Olympics
June 17, 2024NBCUniversal unveiled an unconventional approach to covering the Olympic Games in Paris 2024. It partnered with...
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Platform
One Hub To Rule Them All: TikTok Centralizes Creative Tools For Brands
June 17, 2024TikTok announced the launch of TikTok One, a centralized destination for marketers to access the platform’s...
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Influencer
TikTok’s “Off The Record” Gives The Inside Scoop On The Creative Process Of Top Artists Like Shakira, Charli XCX, Meghan Trainor
June 17, 2024TikTok launched a new series called “Off the Record” that gives fans an inside look at...
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Brand
Creators Take Center Stage: Forbes And Walmart Partner For First-Ever Creator Upfronts In L.A.
June 17, 2024On Wednesday, Forbes announced its inaugural Creator Upfronts In Partnership With Walmart Creator, scheduled for October...
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Agency
Seasoned Comms Experts Unveil Creator-Focused Agency – Find Out Their Initial Powerhouse Partners
June 17, 2024Two veteran communications professionals with decades of experience, Craig Radow and Eric Schultz, have announced the...
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Influencer
From Hollywood To Space Sensation: Kalpana Pot’s Unconventional Content Creation Journey In Making Science Cool And Accessible
June 17, 2024Kalpana Pot is an actress, writer, host, science communicator, and content creator. With a passion for...
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Influencer
Scoring Major Brand Deals: Joy Kisinja’s Secrets To Influencer Success
June 17, 2024Despite immense adversity, including a dysfunctional upbringing, Joy Kisinja (Joy Gerrard on Instagram @_joygerrard) has persevered...
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Platform
Influencer Marketing Trailblazer Josh Norris Reveals The Untapped Potential For B2B Brands
June 17, 2024Influencer marketing is breaking into a new frontier: the enterprise technology world. Traditional sales and marketing...
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Commentary
[REPORT] This Counterintuitive Influencer Strategy Drives 114X Higher Revenue Per Follower
June 14, 2024New research upends conventional marketing wisdom by showing that brands generate significantly higher revenue per follower...
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Commentary
From Amish Farms to Bison Feeding: The Unexpected Adventures Awaiting Travel Influencers in Shipshewana
June 14, 2024The small town of Shipshewana, Indiana, with a population of just 800 people, is hosting the...
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Platform
Meta Plans to Bring AI Chatbots Imitating Celebrities to Instagram?
June 14, 2024Meta is developing technology that would allow Instagram users to create and interact with artificial intelligence...
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Strategy
Research Reveals Why Shutting Down Comments and Silencing Fans Could Sink an Influencer’s Career
June 14, 2024A new study from the University of Alabama and Vanderbilt University finds that influencers who disable...
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Agency
These College Students Founded an Agency to Tap Into the Exploding NIL Industry
June 14, 2024Two Syracuse University students are tapping into the athlete influencer wave through their upstart agency, Slice...
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Agency
A Power Couple Is Shaking Up How Elite Influencers Build Their Brands
June 14, 2024Currents Management positions itself as the go-to talent firm for the creator economy’s elite influencers. Co-founded...
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Platform
Reddit Partners With DoubleVerify To Lift The Veil On A Crucial Advertising Metric – Here’s What It Means
June 13, 2024Reddit announced a partnership with DoubleVerify – an independent media effectiveness platform that uses AI to...
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Platform
TikTok’s Bold Move: Using Image Search To Compete With Amazon And Google For Online Shopping Supremacy
June 13, 2024TikTok is testing a new image search feature for shopping on its platform. The feature, first...
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Brand
Sin City’s MGM Reinvents Itself Again By Naming Viral Nation As Marketing Maestros
June 13, 2024MGM Resorts International, the Las Vegas-based global hospitality and entertainment giant, has named Viral Nation as...
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Commentary
[REPORT] The Surprising Way Most TikTok Users View News On The Platform
June 13, 2024A new study from the Pew Research Center offers insights into how Americans experience news on...
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Platform
Leaked Tests Hint At A Potential Hashtag Revival On Meta’s Threads App After Initial Snub
June 13, 2024Meta’s Threads app is experimenting with a new way to boost hashtag usage, according to findings...
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Platform
Is The Traditional Instagram Feed Dying? CEO Adam Mosseri Drops A Major Hint
June 13, 2024Instagram CEO Adam Mosseri has provided new insight into the factors driving content reach on the...
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Platform
YouTube’s “Test And Compare” Thumbnail Feature: The Secret To Going Viral?
June 13, 2024YouTube is rolling out a new “Test and Compare” feature for video thumbnails, a long-awaited tool...
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