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Platform
Inside TikTok’s Plan To Transform How Users Save Music
November 1, 2024TikTok is reportedly testing a new feature allowing users to pre-save upcoming albums directly to their...
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Influencer
Boxing Fans Are Urgently Warning Jake Paul After Latest Mike Tyson Training Footage
November 1, 2024Boxing enthusiasts and industry figures are responding to new training footage of Mike Tyson as he...
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Platform
Twitch’s AI Replay Tech Is Changing How Brands Connect With Gamers
November 1, 2024Twitch is deploying AI technology to create sponsored instant replays during gameplay streams, offering brands a...
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Technology
Acast Partners With Barometer To Offer Advertisers AI-Driven Brand Safety And Suitability Tools
November 1, 2024Independent podcast company Acast is partnering with Barometer to provide AI-driven brand safety tools across its...
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Platform
Beyond Trends And Dance Moves: 10 Experts Share Strategies To Dominate TikTok’s Search Traffic
November 1, 2024Beyond viral dances and trending sounds, TikTok has quietly transformed into one of the most powerful...
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Technology
Building Community Through Nano-Influencers: How Peersway Transforms Social Media Marketing
November 1, 2024When Arnab Majumdar launched Peersway in 2016, he began with a simple test: would college students...
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Agency
Clark Influence: The Agency Writing the Rules for Ethical Creator Marketing
October 31, 2024Nicolas Bon is setting new standards for creator partnerships through Clark Influence, a multinational agency that...
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Technology
Amazon Acquires Stake In Creator Financing Startup Spotter
October 31, 2024Amazon has taken a minority stake in Spotter, a Los Angeles-based startup that provides upfront capital...
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Platform
TikTok Shop, Venmo Team Up Ahead Of Holiday Shopping Season, Announce Seller-Creator Matchmaking Events In LA, NYC
October 31, 2024TikTok Shop has partnered with Venmo and unveiled plans for seller-creator matchmaking events in Los Angeles...
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Commentary
Gen Z More Likely To Find Longer Videos Engaging Than Millennials [REPORT]
October 31, 2024New research reveals shifting preferences in video content consumption across generations. According to Traackr’s 2025 US...
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Platform
Snapchat Hits 443M Daily Users, Content Viewing Time Surges 25%, Revenue Up 15%
October 31, 2024Snap Inc. reports that third-quarter revenue increased 15% to $1.37 billion as daily active users grew...
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Brand
The U.S. Army Reveals New Plan For Military Influencers
October 31, 2024The U.S. Army is developing a new policy for service members who have built substantial social...
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Influencer
Dentsu’s Influencer School Opens Applications For 2025
October 31, 2024Dentsu is accepting applications for its 2025 influencer education program in South Africa. As per Media...
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Platform
YouTube Ad, Subscription Revenue Tops $50B Over Past Year
October 31, 2024Alphabet Inc.’s YouTube has reached a milestone as total advertising and subscription revenues have surpassed $50...
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Technology
SocialPubli’s Brand Detector Instantly Scans Brand Affinity To Find Perfect Influencer Match And Protect Reputation
October 31, 2024SocialPubli, a global influencer marketplace platform, is scaling micro-influencer marketing by connecting brands with everyday content...
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Brand
Samsung Taps Luxury Lifestyle Creator Enes Yilmazer To Promote New LED Display
October 30, 2024Samsung Electronics America has partnered with luxury real estate content creator Enes Yilmazer to showcase its...
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Commentary
Forbes Releases Top 50 Creator List For 2024
October 30, 2024Forbes Top Creators added over 100 million followers to their combined audience in 2024, reaching 2.7...
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Brand
How TikToker Julia Huynh’s Viral Hoodie Hunt Led To A Collab With A Major Retailer
October 30, 2024Gap Inc. has released a new hoodie design in collaboration with TikTok influencer Julia Huynh, marking...
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Platform
YouTube Rolls Out Shopping Affiliate Program In India In Partnership With Flipkart, Myntra
October 30, 2024YouTube is launching its Shopping affiliate program in India through partnerships with e-commerce marketplace Flipkart and...
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Platform
TikTok Founder Declared China’s Richest Man — Even As Platform Faces A Potential U.S. Ban
October 30, 2024ByteDance co-founder Zhang Yiming has become China’s wealthiest individual, with a net worth of $49.3 billion,...
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Brand
Georgia State’s New NIL Exchange Program Turns Student-Athletes Into Business Partners
October 30, 2024Georgia State Athletics has launched a new digital marketplace called GSU Panthers’ Exchange, designed to connect...
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Platform
Brazilian Institute Slaps Meta, TikTok, Kwai With $525M Lawsuit Over Insufficient Minor Protection
October 30, 2024Brazil’s Collective Defense Institute has filed lawsuits seeking 3 billion reais ($525.27 million) against the Brazilian...
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Platform
Instagram Admits Downgrading Less Viewed Videos, Facing Backlash From Creators
October 30, 2024Instagram head Adam Mosseri confirms the platform reduces video quality for less-viewed content while prioritizing higher...
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Agency
Why TikTok-First Marketing Agency Popcorn Growth Doesn’t Focus On Likes, Follower Count
October 30, 2024Former JPMorgan analyst Sheryl Xue H Teo is bringing Wall Street-style analysis to social media marketing....
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Agency
Why Marketing Veteran Jamie Gutfreund Left Agency Life To Build A Creator Rosetta Stone
October 30, 2024Former Microsoft, Expedia, and Hasbro executive Jamie Gutfreund is challenging traditional approaches to creator marketing with...