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Commentary
Billionaire Mark Cuban Exposes The Invisible Force Shaping Public Opinion
June 25, 2024In a recent appearance on the Lex Fridman podcast, entrepreneur and tech investor Mark Cuban discussed...
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Commentary
Gen Z Trusts TikTok More Than You Think: 12% More Likely To Use It For Hard-To-Find Info
June 25, 2024A new report from DISQO reveals that Generation Z is increasingly turning to TikTok as a...
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Brand
How Lenovo Got 50+ ASMR Creators To Organically Showcase Their Tablets
June 25, 2024In an innovative influencer marketing play, global technology company Lenovo worked with talent agency MANA Group...
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Agency
The Creator Society Co-Founders Larry Shapiro And Madison Luscombe Reveal Their Data-Driven Strategy For Long-Term Success
June 25, 2024The Creator Society has emerged as a pioneering force in the creator economy. Co-founded by entertainment...
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Agency
The Data Doesn’t Lie: Sapphire Studios’ Formula For Identifying Top Creative Content
June 25, 2024Entrepreneur Thomas Ma has journeyed to the forefront of the creator economy. After an unconventional start...
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Technology
LTK Unveils Feature That Turns Instagram Comments Into Instant Shopping Links
June 24, 2024Creator commerce platform LTK announced the launch of LTK DM last week, a free feature enabling...
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Platform
Live Streaming On X Is Changing: Here’s What You Need To Know
June 24, 2024X (formerly Twitter) announced a significant change to its livestreaming feature. According to a post from...
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Technology
GRIN Unveils Instagram Lookalike Filters To Help Brands Double Influencer Impact
June 24, 2024Creator management platform GRIN introduced two new Instagram search filters designed to streamline influencer discovery for...
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Brand
DNC’s Surprising Move: Why Social Media Influencers Are Getting Press Passes For 2024
June 24, 2024The Democratic National Convention (DNC) announced a decision to grant press credentials to social media influencers...
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Platform
How TikTok Is Quietly Becoming The Go-To Platform For 3 Key Travel Categories
June 24, 2024TikTok is expanding its functionality to include travel-related services, potentially positioning itself as a competitor to...
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Platform
TikTok’s AI Avatars Gone Wild: How A ‘Technical Error’ Led To Hitler Quotes
June 24, 2024TikTok faces scrutiny after an internal testing version of its new AI avatar tool became briefly...
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Influencer
Sarah Kana-ah: From Survivor To Empowerment Advocate
June 24, 2024Sarah Kana-ah, a seasoned radio personality at the BBC for over a decade, has embarked on...
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Influencer
Insights Into The World Of A Transformative Creator With PingTr1p
June 24, 2024Transformative content involves repurposing clips to reshape the narrative, and it is a challenging content creation...
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Agency
A Decade Into The Creator Economy, James Creech Has Built The Ultimate Job Board For Creator Professionals
June 24, 2024James Creech has spent over a decade at the forefront of influencer marketing and the creator...
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Technology
HeyGen, An AI Video Generation Platform, Has Announced A $60 Million Series A funding Round As It Attempts To Disrupt Social And Vertical Video
June 24, 2024HeyGen, an AI video generation platform, has announced a $60 million Series A funding round led...
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Influencer
Meet The Influencers Trying To Spread More Awareness About Type 1 Diabetes
June 23, 2024According to the CDC, an estimated 1.3 million adults are diagnosed with Type 1 Diabetes in...
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Commentary
[REPORT] Long-Form Video’s Unexpected Comeback: Why 26+ Seconds Is The New Sweet Spot
June 22, 2024New research from social media marketing firm Emplifi reveals a surprising trend in consumer engagement with...
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Agency
Beyond The ‘Add To Cart’ Button: Omnicom’s New Tool Tracks Influencer ROI
June 21, 2024Omnicom has announced a partnership with Instacart to develop a platform to streamline the shopping experience...
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Influencer
Social Media Shakeup: Texas Forces Influencers To Come Clean On Political Cash
June 21, 2024In a move that could reshape influencer marketing practices, the Texas Ethics Commission (TEC) has implemented...
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Commentary
Study Reveals The Ad Format That’s 34% More Cost-Effective For Brand Awareness
June 21, 2024A new study by Acast, the world’s largest independent podcast company and media agency OMD, demonstrates...
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Platform
Instagram’s New Feature Lets You Go Live With Just Your Inner Circle
June 21, 2024Instagram has introduced a new feature allowing users to live stream to a select audience, expanding...
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Influencer
The Whimsical “Trap-Door-House” Creator Just Made YouTube History With 1.5 Billion Views
June 20, 2024In a milestone achievement, content creator Justin Flom has set a new record for the most...
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Technology
Investors Are Betting $1.6M on This Montreal Startup Focused on Nano-Influencers With High Engagement
June 20, 2024Montreal-based startup Heylist announced it has raised $1.6 million in an oversubscribed seed funding round to...
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Platform
China’s $2.8 Billion Live-Streaming Market Rocked by Tencent’s AI Avatar Ban
June 20, 2024Chinese internet giant Tencent Holdings plans to prohibit the use of AI-powered digital avatars on its...
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Brand
How Cetaphil Is Tapping “Dadfluencers” to Market Skincare to Men
June 20, 2024Drugstore skincare brand Cetaphil is pursuing a new marketing strategy to reach male consumers who are...