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Brand
IGN Is Bringing The Creator Experience To Life In Partnership With TikTok, Amazon, Netflix
April 25, 2024Gaming and entertainment platform IGN announced it has partnered with TikTok to bring forth an exciting...
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Brand
BRUNO Exchange: One-Stop Shop For Social Media Posts And NIL Marketplace For Student-Athletes
April 25, 2024Brown University’s Division of Athletics and Recreation, in collaboration with Teamworks Influencer, has announced the launch...
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Brand
Fizz And Fashion: Poppi’s Influencer Marketing Strategy Delivers A Stylish Sip
April 25, 2024The vibrant sweatsuits emblazoned with Poppi’s logo have become central to the beverage brand’s influencer marketing...
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Brand
How A Viral TikTok Video Led The City Of Wichita To Start Requiring Paid Content Labeling
April 25, 2024A TikTok video that went unlabeled as a paid promotion has spurred the City of Wichita...
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Brand
Scotts Miracle-Gro Taps Brand Solutions Provider Thece To Throw A Virtual Garden Party For Gamers
April 25, 2024Lawn and garden company Scotts Miracle-Gro is partnering with brand solutions provider Thece on a novel...
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Commentary
[REPORT] 6 Key Findings About Brand Partnerships In 2024 Decoded By Over 500 Creators
April 25, 2024A new analysis from the American Influencer Council (AIC), Canopy for Creators, and HypeAuditor sheds light...
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Platform
U.S. Senate Just Passed An Ultimatum For TikTok: Divest Or Be Banned
April 24, 2024The U.S. Senate passed a foreign aid package yesterday that included an ultimatum for TikTok, forcing...
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Technology
Entertainment Lawyer Raises $3M To Revolutionize How Creators Bank
April 24, 2024Bump, a wealth tech and financing platform for creators, announced it has raised $3 million in...
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Commentary
[REPORT] Hot Off The Press: Seasoned Influencers Reveal Their #1 Concern For 2024
April 24, 2024Digital commerce and creator engagement platform URLgenius has released the “Creator Day Lightning Survey” survey, which...
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Agency
Behind Ogilvy’s ‘Healthfluencer’ Strategy To Fend Off Medical Misinformation On Social Media
April 24, 2024Ad agency Ogilvy is rolling out a new business line that taps into the world of...
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Platform
Meta’s “Twitter Killer” Threads Surges Past Elon Musk’s X In Shocking Metric Upset
April 24, 2024Meta’s Threads has overtaken X (formerly Twitter) in a critical user engagement metric. According to new...
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Platform
TikTok Announces Relentless Legal Response If U.S. Ban Comes Into Force
April 24, 2024TikTok is preparing to sue the U.S. government over the controversial ban on the popular video-sharing...
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Influencer
“Lavishly Jackie” Creator Joins UTA’s Talent Ranks
April 24, 2024United Talent Agency (UTA) has unveiled the latest addition to its digital talent roster – beauty...
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Influencer
Exploring A Meaningful Creative Approach With “Registered Wordsmith” Jordan Flores
April 24, 2024After exploring a range of content styles and experimenting with trending topics, Jordan Flores has discovered...
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Commentary
[REPORT] The Role Of Influencer Marketing In Driving The Global Luxury Market To $354 Billion In 2023
April 24, 2024The global luxury goods market reached $354.81 billion in revenues in 2023, up 13.5% from $312.63...
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Platform
From Registration To Fact-Checking: Snapchat’s Full-Court Press To Mobilize Young Voters In 2024
April 23, 2024As the 2024 U.S. elections are approaching, Snap has announced new features to empower its substantial...
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Platform
Instagram Unveils Promotional Tools To Help Creators Tap Into Their 2 Million Subscriptions
April 23, 2024Instagram has unveiled new tools to help creators promote and monetize their subscription offerings on the...
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Commentary
[REPORT] New Study Reveals The Country Where People Essentially Live On Screens 57% Of The Day
April 23, 2024A new research report by Electronics Hub examines which countries spend the most time in front...
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Platform
YouTube’s 4-Part Formula For Making Shorts Ads People Actually Want To Watch And Share
April 23, 2024YouTube Shorts, the platform’s short-form video feature, has rapidly gained prominence, amassing 2 billion logged-in monthly...
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Brand
He Helped A Travel Brand Reach Over 1 Million Engaged Fans Without Spending A Dime On Ads
April 23, 2024Travel marketing firm Trending Travel has elevated Kieran Shew to managing director following a string of...
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Technology
Tech Entrepreneur Pours 10 Years Of Studying Social Media Into New Gen Z-Focused App
April 22, 2024Tiffany Zhong, a 27-year-old tech entrepreneur, has spent the past decade studying social media habits to...
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Brand
Taylor Swift X TikTok: Unpacking The ‘Tortured Poets Department’ Collaboration
April 22, 2024Pop superstar Taylor Swift has partnered with TikTok to deliver an immersive experience for her latest...
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Brand
Why The UK’s Labour Party Is Shifting Focus Toward Smaller Influencers During Election Campaign
April 22, 2024The UK’s Labour Party has appointed an employee to work with influencers and send positive messages...
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Agency
“ROI-Driven” Influencer Firm Shoplooks Celebrated For Innovative Retail Collabs
April 22, 2024Shoplooks, an influencer network firm, continues to earn industry recognition for its retail partnership campaigns. At...
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Commentary
Indonesia’s $32B Capital Relocation Bets On Gen Z Influencers To Make “Smart Forest City” Go Viral
April 22, 2024As Indonesia prepares to relocate its capital from overcrowded and sinking Jakarta to the new under-construction...
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