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Brand
Clothing Brand Taps Influencer Moms To Celebrate Mother’s Day Through Fashion, Charity
April 17, 2024Women’s clothing brand Z SUPPLY has announced the launch of a Mother’s Day campaign. The “To...
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Commentary
TikTok Reveals Key Ingredient for Brands To Tap Into Massive Bilingual Audience
April 17, 2024A new study from TikTok and NRG highlights the effectiveness of incorporating Spanish-language elements into advertising...
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Influencer
Finance Bro: The Business Philosophy And Framework For Content Creation
April 16, 2024Leveraging a unique perspective that blends data-based strategies, and theories refined through trial and error, Finance...
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Brand
The End Of An Era? Fashion House Revolve Rethinks Coachella Camps And Influencer Trips
April 16, 2024Revolve once made an all-in bet on influencer marketing and scored big. Known for its influencer...
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Platform
You Asked, They Listened: YouTube Music Unveils 3 Big Podcast Upgrades
April 16, 2024YouTube Music is actively incorporating user feedback to enhance its podcast experience, a team member revealed...
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Commentary
Creators Cash In: Paid User-Generated Content Offering Explodes 93% In 2023
April 16, 2024Collabstr, an influencer marketing platform, released its annual report examining trends in the industry. The report...
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Platform
Snapchat Leans On Creators To Produce “Shoulder Content” For the Olympics, Elections
April 16, 2024Snapchat aims to become a hub for news and content surrounding major cultural moments in 2024....
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Platform
TikTok Laid Off Over 250 Employees In Ireland, Prompting Backlash From Staff Due To “Insensitive” Approach
April 15, 2024TikTok declared more than 250 employees in Ireland redundant on Friday, The Journal reports. According to...
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Brand
Inside Nedbank’s Campaign To Tackle South Africa’s Financial Problems Through Influencer Marketing
April 15, 2024Nedbank, a South African financial institution, has unveiled a new influencer marketing campaign aimed at addressing...
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Commentary
Over 70% Of Creators Say Effective Brand Partnerships Boost Followers’ Awareness And Perception
April 12, 2024Creator marketing platform Collective Voice has released a new report revealing how successful brand partnerships with...
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Brand
Paramount Global Exploring Selling Creator Economy Convention VidCon
April 12, 2024Paramount Global has hired investment bank Oaklins DeSilva+Phillips to explore the potential sale of VidCon, an...
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Platform
Substack Podcasts Can Now Be Found On Spotify
April 12, 2024Spotify has announced a new partnership with Substack, allowing its podcast creators to distribute their free...
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Platform
Taylor Swift Songs Make TikTok Comeback Amid The Platform’s Dispute With Universal Music
April 12, 2024Swifties rejoice! Taylor Swift’s music has unexpectedly returned to TikTok after a 10-week absence from the...
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Brand
OGIO Taps Golf Influencer To Promote Bag Range Launch In Europe
April 12, 2024OGIO Europe has reinforced its golf ambassador roster by partnering with James Robinson, one of the...
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Brand
Later CEO Scott Sutton Announces Creator Podcast With “Love Is Blind’s” Kwame Appiah
April 12, 2024Later, a social media management and influencer marketing platform is launching “Beyond Influence,” a new podcast...
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Agency
Sports Media Empowers Young Athletes To Build Their Brand With NIL Marketplace Launch
April 12, 2024Sports Media, a sports marketing agency, has launched a new Name, Image, and Likeness (NIL) marketplace...
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Brand
Ziff Davis Shopping Taps Influencer Network Mom Media To Ramp Up Its Retail Business
April 12, 2024Ziff Davis Shopping has announced a strategic partnership with influencer network Mom Media. The collaboration gives...
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Technology
Inside JD.com’s Multimillion-Dollar Strategy To Incentivize Video Content
April 12, 2024Chinese e-commerce juggernaut JD.com has announced an investment of 1 billion yuan ($138 million USD) to...
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Influencer
‘Diary Of A CEO’ Host Steven Bartlett Launches Global Podcast Company Flight Studio With Ex-Acast Duo
April 12, 2024Steven Bartlett, entrepreneur and host of “The Diary Of A CEO” (DOAC), has announced the launch...
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Brand
Cannes Lions Unveils A Creator Pass To Lure Influencers To The Advertising Festival
April 12, 2024The Cannes Lions advertising festival announced it has partnered with Viral Nation, a marketing and talent...
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Platform
YouTube Gears Up Shopping Game With New Features For Creators
April 12, 2024YouTube has announced the launch of new “Shopping” features aimed at helping creators better monetize their...
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Platform
Meta’s “Twitter Killer” Threads Calls On Developers To Sign Up For API Documents
April 11, 2024Meta’s social media platform Threads, dubbed the “Twitter Killer,” is calling on developers to get ready...
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Platform
Creators Call On Meta To Reconsider Political Content Limits On Instagram, Threads, And Facebook
April 11, 2024Numerous content creators, activists, and journalists have signed an open letter asking Meta to reverse its...
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Brand
Uber Eats Enables Its 1 Million Merchants To Showcase Their Food Via A New Short-Video Feed
April 11, 2024Uber Eats has unveiled a short-form video feed similar to TikTok to help restaurants showcase their...
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Commentary
2,000 Creators Shared How They Make Money. The Top Creators Use These Tips And Tricks.
April 11, 2024A new report from influencer platform Kajabi, “State of Creators ‘24,” examines strategies used by top-earning...
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