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Commentary
Is TikTok Shop The Go-To Platform For Brands To Reach Gen Z?
April 11, 2024Earnest Analytics released a new report on April 10, revealing insights into the performance of the...
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Brand
Warner Bros. Sold Rooster Teeth’s Roost Podcast to Talent Agency Managing MrBeast, Kai Cenat
April 10, 2024Warner Bros. Discovery has sold Rooster Teeth’s Roost Podcast Network to Night, a talent management company...
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Brand
Beauty Brand Geske Taps Megan Fox And Charlie D’Amelio To Spearhead Its Global Brand Awareness Campaign
April 10, 2024German beauty brand Geske, known for fusing engineering, skincare, and AI technology, has launched a multi-phase...
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Influencer
Dude Perfect Scores Big: YouTube Stars Ink Multimillion-Dollar Investment Deal With Highmount Capital
April 10, 2024Dude Perfect, the popular family-friendly sports and entertainment group, has announced a major strategic partnership with...
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Agency
How The Digital Dept.’s Merger Is Setting New Standards For Authenticity And Innovation In Influencer Marketing
April 10, 2024Industry Leaders Merge to Transform Creator Economy Two industry experts, Ali Grant and Sarah Boyd, have...
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Platform
TikTok Enters Instagram’s Territory With Photo App ‘Notes’ Amid Social Media Copycat War
April 10, 2024TikTok aims to challenge Instagram’s dominance in photo-sharing by launching a new app called “Notes.” TheSpaAndroid...
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Technology
Skillshare And Procreate Join Forces To Elevate Learning Around New Animation App
April 10, 2024In a bold stride towards democratizing creative education, Skillshare, the pioneering online learning platform, has joined...
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Brand
Mad Rabbit Taps Nearly 8,000 Brand Ambassadors To Promote Its Tattoo Care Products
April 9, 2024Tattoo care brand Mad Rabbit has tapped nearly 8,000 followers to serve as brand ambassadors. Founded...
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Strategy
Scotland Is Taking Tourism To Social Media Platforms And Tapping Influencers
April 9, 2024Scotland is shifting its tourism marketing strategy from physical visitor information centers to digital platforms like...
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Agency
YMU Talent Agency Unveiled Influencer Grace Beverly As The Latest Addition To The Entertainment Division
April 9, 2024YMU, the UK talent agency representing Simon Cowell and Claudia Winkleman, has signed social media influencer...
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Platform
Snap Partner Summit 2024 & Lens Fest: What To Expect This Year
April 9, 2024Snap will host its 6th annual Snap Partner Summit on Tuesday, September 17 at the Barker...
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Influencer
Content Creator HugoDécrypte Ventures Into Youth Employment With New Job Site
April 9, 2024France-based online media company HugoDécrypte, run by influencer and journalist Hugo Travers, has launched an online...
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Commentary
German Chancellor Olaf Scholz Joins TikTok, But Promises He ‘Will Not Dance’ On The Platform
April 9, 2024German Chancellor Olaf Scholz has created an official government account on TikTok. His debut TikTok video,...
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Platform
Meta Unveils 3-In-1 Facebook Video Player To Make Watching Clips On The Platform Easier
April 8, 2024Meta has rolled out an updated video player on Facebook featuring Reels, longer videos, and Live...
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Influencer
MrBeast’s Streaming TV Show “Beast Games” Will Feature A $5 million Prize
April 8, 2024YouTube star Jimmy Donaldson, known as MrBeast, struck a deal in March with Amazon MGM Studios...
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Platform
Instagram Fosters Connection Between Creators And Followers With “Notify” Sticker
April 8, 2024Instagram has rolled out a new “Notify” sticker allowing creators to prompt their audience to set...
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Influencer
Black Transgender Model And Influencer Emira D’Spain Signs With UTA
April 8, 2024Global talent company United Talent Agency (UTA) has signed model and influencer Emira D’Spain (@XOXOEMIRA) for...
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Platform
Snapchat Disabled Its “Solar System” Feature After Complaints That It Was Fueling Teen Anxiety
April 8, 2024Snapchat has made changes to its “Solar System” feature after concerns that it contributed to anxiety...
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Technology
Meta Is Testing Out A Cash Bonus Program To Amp Up Engagement On Threads
April 8, 2024Meta is trialing a bonus program that allows creators to earn cash rewards for generating engaging...
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Platform
Pinterest’s Guide To Algorithm Optimization Explained
April 8, 2024Pinterest has been a pioneer in the internet inclusivity movement, standing out in its methods of...
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Influencer
Peacock Taps “Call Your Daddy” Host Alex Cooper To Host Live Watch Parties From The Paris 2024 Olympics
April 5, 2024NBC streaming service Peacock has hired Alex Cooper, creator of the hit podcast Call Her Daddy,...
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Technology
Vinivia Introduces Live Streaming App Catering To The Creator Community And Opening Up Monetization Avenues
April 5, 2024Vinivia, a new live-streaming app, has launched in the U.S. and unveiled its Vinivia Creator Community. ...
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Technology
Video Creation Startup Higgsfield AI Secures $8 Million In Funding To Bring Visual AI To The Masses
April 5, 2024On Wednesday, Higgsfield AI, a video creation startup focused on social media, announced it raised $8...
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Technology
Dining And Nightlife Discovery App Atmosfy Unveils A “Local Favorites” Feature To Support Local Businesses
April 5, 2024Atmosfy, an app for discovering new dining and nightlife experiences, has launched a new feature, “Local...
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Platform
Meta Performance Bonus Program For Creators Explained
April 5, 2024Meta’s Performance Bonus program allows eligible creators to earn money based on the engagement of their...