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Commentary
The Long Tail Effect: Why Smaller Podcasts Are Delivering Bigger Results For Advertisers [REPORT]
October 30, 2024Acast’s Podcast Pulse 2024 report, conducted in partnership with Edison Research, indicates that niche podcasts with...
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Agency
Why This Dubai Agency Is Going All-In On User-Generated Content
October 29, 2024MKV Digital, a Dubai-based digital marketing agency, is launching MKV Creators, a new division focused on...
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Brand
Fashion Influencer Carla Rockmore Is Launching Signature Women Collection With QVC
October 29, 2024QVC has unveiled an exclusive apparel collection with fashion designer and social media influencer Carla Rockmore,...
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Technology
YouTube Taps Gushcloud To Improve Creator-Brand Collaborations In Southeast Asia
October 29, 2024Gushcloud International, a global creator and IP management and licensing company powered by AI, has been...
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Commentary
Start Local, Think Big: 13 Industry Leaders Share Their Small Business Influencer Success Tips
October 28, 2024As the global influencer market projects unprecedented growth toward $139 billion by 2031, small businesses face...
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Platform
Bluesky Raises $15M, Promising To Stay Free While Adding Creator Payment Features
October 28, 2024Bluesky, the social media platform known for its decentralized approach, has secured $15 million in Series...
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Platform
Instagram’s Latest Test Feature Reveals What Makes Reels Stand Out
October 28, 2024Instagram is developing a new analytics feature that provides creators with detailed performance insights for their...
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Brand
FDA Reportedly Investigates MrBeast, Logan Paul’s Lunchly After 10+ Consumers Report Disturbing Issue
October 28, 2024The U.S. Food and Drug Administration is reviewing multiple consumer complaints about Lunchly, a Lunchables alternative...
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Commentary
Brand Content Shapes Holiday Shopping, With Promo Codes And Influencers In The Lead [REPORT]
October 28, 2024A new consumer survey from Sprout Social reveals that brand content on social media influences holiday...
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Technology
Plaiced Acquires Clutch To Scale Local, Niche Creator Partnerships
October 28, 2024Plaiced, a community-focused advertising platform, has acquired creator marketplace Clutch in a deal that brings 800...
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Platform
TikTok Shop Insiders Founder Reveals Why TikTok Shop Could Eclipse Amazon’s E-Commerce Model
October 28, 2024Ivan Bagaybagayan is going all-in on TikTok’s e-commerce future as social commerce emerges as a potential...
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Platform
YouTube Strategist Aniket Mishra Reveals His Methods For Success On The Video Platform
October 25, 2024YouTube strategist Aniket Mishra, formerly of Dallas-based Raffiti Media, is launching an independent consultancy after six...
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Agency
Oxford Road, Veritone One Merge To Form Podcast Ad Agency, Help Brands Reach Millions Through Audio
October 25, 2024Oxford Road and Veritone One are combining operations to create what they describe as the world’s...
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Commentary
Reach Dethrones Engagement Rate In Influencer Marketing Success [REPORT]
October 25, 2024A new Linqia survey of over 200 U.S. enterprise marketers reveals shifts in how brands measure...
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Brand
UAA Athletics Launches Free NIL Exchange Platform For Student-Athletes
October 25, 2024The University of Alaska Anchorage Athletics department has introduced a new platform to facilitate Name, Image...
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Strategy
Over 90% Of Brands Plan To Boost Creator Budgets In 2025
October 25, 2024Creator marketing remains a top priority for brands heading into 2025, with 93% of companies planning...
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Platform
UnitedMasters, TikTok Partner To Provide Commercial Opportunities To Indie Music Artists
October 25, 2024UnitedMasters, a music distribution platform for independent artists, has entered into a multi-year partnership with TikTok. ...
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Brand
Crypto Exchange Bybit Launches Educational Campus For Digital Asset Content Creators
October 25, 2024As cryptocurrency adoption accelerates following Bitcoin’s spot ETF approval in the United States in January and...
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Platform
TikTok STEM Feed Is Now Available To All Users
October 25, 2024TikTok is expanding its STEM feed access to all users in the United States, United Kingdom,...
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Agency
Why UK Talent Agency BNOC Believes Shared Values Trump Traditional Influencer Marketing Metrics
October 25, 2024BNOC (Big Name on Campus), the UK’s “first values-led,” social-first talent agency, has launched under the...
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Agency
Select Management Group Promotes Caroline Nardilla To Partner, Strengthening Bi-Coastal Operations
October 25, 2024Select Management Group has promoted its Talent Manager, Caroline Nardilla, to Partner, expanding its leadership team...
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Agency
Inside The Sociable Society’s Mission To Safeguard Content Creators
October 25, 2024The Sociable Society (TSS) is an influencer management and marketing agency that aims to safeguard creators...
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Brand
Athlete Influencer Olivia Dunne Joins Forces With Jake Paul’s Brand W
October 24, 2024Social media personality and LSU gymnast Olivia Dunne has acquired a co-ownership stake in W, the...
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Technology
JoinBrands Scales Creator Marketplace Globally, Reports Surging Platform Growth
October 24, 2024JoinBrands, a creator economy marketplace managing over 150,000 creators and 10,000 brand partnerships, is expanding globally...
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Brand
This Berlin Startup Just Raised $3.8M To Solve B2B Creators’ Payment Problems
October 24, 2024Passionfroot, a Berlin-based marketplace connecting business-focused content creators with brands, has secured $3.8 million in seed...