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Technology
Playkit: Championing Community-Driven Content Creation To Build Trust
December 12, 2024With social media increasingly filled with polished influencer content, Playkit introduces a fresh approach to digital...
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Influencer
Evan Andrew Shares His Journey From Growing Up On A Farm To Pursuing A Flourishing Career As A Fashion Creator
December 12, 2024Evan Braaten never expected to become a fashion creator. Growing up on a North Dakota corn...
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Brand
Canadian Press Opens Its Newsroom Doors To Digital Creators
December 11, 2024The Canadian Journalism Foundation (CJF) and The Canadian Press (CP) have launched a fellowship program to...
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Platform
Instagram’s New ‘Trial Reels’ Let Creators Test Content Before Their Followers See It
December 11, 2024Instagram is rolling out “Trial Reels,” a new feature that enables creators to test video content...
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Commentary
A Third Of Australian On-Premise Consumers Order New Drinks Seen On Social Media, NielsenIQ Data Shows
December 11, 2024NielsenIQ (NIQ) reports that 28% of Australian on-premise consumers frequently order new and exciting drinks they...
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Influencer
Two Gen Z Influencers Are Turning One Of America’s Most Notorious Corporate Scandals Into Their Next Performance Art Piece
December 11, 2024Connor Gaydos and Peter McIndoe, the social media influencers behind the viral “Birds Aren’t Real” phenomenon,...
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Influencer
Wasserman Creators Signs Young Social Media Star Taylen Biggs, Famous For Interviewing A-List Celebs Like Selena Gomez, The Rock
December 11, 2024Wasserman Creators has signed 11-year-old media personality Taylen Biggs for representation, expanding its roster of digital...
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Commentary
From YouTube To Pinterest: What’s Really Driving Holiday Shopping Decisions In 2024 [REPORT]
December 11, 2024Social media platforms are reshaping holiday shopping behaviors, with YouTube emerging as the leading platform influencing...
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Platform
TikTok Shop Hits $100M In Black Friday Sales — Just As Ban Threat Looms
December 10, 2024TikTok Shop’s U.S. launch is showing early signs of success, even as the platform faces regulatory...
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Influencer
Inside The First Reality Show Exclusively For Filipino Digital Creators With A Grand Prize
December 10, 2024A new reality competition show aims to identify top Filipino digital talent by testing social media...
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Platform
TikTok Claims Its U.S. Ban Would Disrupt Global Service For Millions Outside America
December 10, 2024ByteDance and TikTok filed an emergency motion on December 9 with the U.S. Court of Appeals...
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Influencer
Call Her Daddy Host Alex Cooper Launches Hydration Brand To Compete With PRIME, Gatorade
December 10, 2024Alex Cooper, host of the second most popular video podcast on Spotify in 2024, is entering...
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Agency
Upside Down Talent: Meet The Agency Disrupting Creator Management By Empowering Creators
December 10, 2024Graham James believes the traditional talent management model is broken. After years of watching large talent...
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Commentary
How Casual Conversations Became Breaking News: The Rising Power Of Social Media Journalists
December 9, 2024Social media influencers are emerging as significant news sources for American adults, according to an article...
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Platform
U.S. Federal Appeals Court Upholds TikTok Ban Law
December 9, 2024On December 6, the U.S. Court of Appeals for the District of Columbia Circuit unanimously upheld...
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Technology
The Cirqle: Driving Creator Marketing Through Data-Driven Performance
December 9, 2024When brands collaborate with creators, they often struggle to measure true business impact beyond likes and...
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Influencer
W Family: Blending Humor And Heart To Create Edutaining YouTube Content
December 9, 2024With 5.6 million subscribers and counting, James and Erika Wallace have transformed their everyday family life...
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Brand
How E-Commerce Platform Alively Reshapes Wellness Through Data And Creator Partnerships
December 9, 2024After a decade as a leading voice in the vacation rental industry and publishing a Wall...
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Agency
Acast Acquires Female-Founded Wonder Media Network to Empower Advertisers, Expand U.S. Operations
December 6, 2024Independent podcast company Acast has announced the acquisition of Wonder Media Network (WMN), a creative studio...
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Commentary
How Travel Influencers Have Reshaped The Tourism Industry In The Last Few Years [REPORT]
December 6, 2024RX has released a new report, “The Power of Influencer,” citing multiple studies and sources to...
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Brand
Insulated Containers Brand Thermos Taps Micro Influencers For New Campaign
December 6, 2024Thermos L.L.C., a 120-year-old insulated container manufacturer, has launched the “Care Campaign,” an integrated marketing initiative...
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Technology
Cameo Opens Platform To Everyone After Years Of Exclusivity, Welcoming 31,000 Creators
December 6, 2024Cameo, the personalized video message marketplace, reports that 31,000 new creators have joined its platform in...
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Commentary
TikTok’s Impact On Holiday Shopping: MGH Survey Indicates Early Consumer Shifts
December 6, 2024A new MGH survey reveals how TikTok shapes consumer holiday shopping patterns, with many users finding...
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Influencer
Gaming Creator Turned Entrepreneur MeganPlays Shares The Content Strategy Behind Her Meteoric Rise
December 6, 2024When Megan “MeganPlays” Letter set up her laptop to record gaming videos in her college dorm...
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Agency
NeoReach Announces Influencers.com Acquisition, Blueberry AI Partnership To Enhance Creator Monetization
December 5, 2024Influencer marketing agency NeoReach has acquired Influencers.com and formed a strategic partnership with Blueberry AI to...