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Platform
Meta’s Stealth Cuts: Why Instagram, WhatsApp, Reality Labs Teams Are Shrinking
October 18, 2024Meta is implementing targeted layoffs across several departments, including WhatsApp, Instagram, and Reality Labs, as part...
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Platform
TikTok, British Beauty Council Team Up To Help Beauty Brands Tap Into TikTok Shop’s Power
October 18, 2024TikTok Shop announced a partnership with the British Beauty Council to assist UK beauty brands in...
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Influencer
How The McCartys Balance Family Life With Social Media Popularity
October 18, 2024The McCartys burst onto the scene with a refreshing dose of chaos and humor. Kevin and...
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Brand
Firefox Taps Comedian Owen Thiele To Host Interview Series About Gen Z’s Digital Habits, Online Privacy
October 17, 2024Mozilla’s Firefox is launching “Frank Conversations,” a new interview series addressing online privacy and digital behavior...
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Commentary
Two-Thirds Of Consumers Want ‘Edutainment’ Content From Brands [REPORT]
October 17, 2024Sprout Social has released the 2024 Social Media Content Strategy Report based on a survey of...
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Commentary
Nearly 80% Of Consumers Trust UGC Content More Than Influencers In 2024 [REPORT]
October 17, 2024The Influencer Marketing Factory has released a report titled “The Ultimate Creator Guide,” analyzing creator economy...
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Agency
Viral Nation Presents Upgraded Brand Safety Solution With Brand-Creator Fit, Business Intelligence Tools
October 17, 2024Viral Nation, a global social media marketing and creator agency, announced a major update to its...
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Influencer
Quilter Turned Sustainable Fashion Influencer Cait Trantham Reveals All About Her Journey
October 17, 2024Caitlin “Cait Conquers” Trantham wields a sewing machine as her weapon of choice. This San Diego-based...
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Brand
Forbes Unveils The List Of Speakers For The Creator Upfronts Event
October 16, 2024Forbes’ inaugural Creator Upfronts event will take place October 28-29, 2024, in Los Angeles. The two-day...
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Commentary
Brain Imaging Reveals Why YouTube Ads Outperform TV [REPORT]
October 16, 2024A new study utilizing brain imaging technology has uncovered insights into viewer engagement with YouTube content...
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Technology
This Finnish Startup Aims To Make Streaming Sustainable, Help Creators Cash In
October 16, 2024Noice, a Helsinki-based live-streaming platform for gamers, is launching a new reward program that will allow...
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Influencer
Gen Z Sensation Quenlin Blackwell Just Signed A Deal With CAA
October 16, 2024Quenlin Blackwell, a prominent Gen Z social media influencer, has signed with Creative Artists Agency (CAA). ...
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Technology
2,000 Campaigns Later: Audiencly’s Influencer Marketing Modus Operandi Explained
October 16, 2024Adrian Kotowski is a 24-year-old gaming enthusiast-turned-marketing entrepreneur. While at school, he met friends who did...
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Platform
TikTok Rolls Out Gen-AI Suites ‘Symphony,’ ‘One’ In Malaysia
October 16, 2024TikTok is introducing generative AI tools for Southeast Asian marketers to streamline content creation and boost...
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Technology
Streamlabs’ New AI-Powered Tool Cuts Highlight Creation Time From Hours To Seconds
October 16, 2024Streamers, say goodbye to hours of post-stream editing because Streamlabs’ new AI Game Highlighter automatically identifies...
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Agency
GLOW’s Maggie Walsh Reveals How Fandom Is Reshaping Brand Marketing
October 16, 2024Fandom isn’t just for pop stars and sports teams anymore. It’s gaining traction in the creator...
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Agency
Havas Lynx Unveils New Healthcare Influencer Strategy
October 15, 2024Healthcare communications agency Havas Lynx is launching a global healthcare influencer offering to drive health outcomes...
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Technology
Adobe Express Joins Forces With Amaze To Enhance Creator Commerce
October 15, 2024Amaze, a provider of creator-powered commerce solutions, announced a strategic integration with Adobe Express to integrate...
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Technology
How BrandLens Streamlines Video Content Creation For Brands and Creators
October 15, 2024BrandLens is an influencer marketing platform that empowers brands to collect and co-create video content with...
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Commentary
Why Creative Strategists Are Now The Hottest Job In Marketing [REPORT]
October 14, 2024A new report from marketing software company Motion, which analyzed over $6 billion in media spend,...
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Brand
Amazon Expands Influencer Program To Kenya Amid TikTok Boom
October 14, 2024Amazon is expanding its Influencer Program to Kenya to leverage the country’s high engagement on platforms...
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Influencer
Tech Influencer Marques Brownlee Admits Panels App ‘Failure’
October 14, 2024Marques Brownlee, a prominent tech influencer known as MKBHD, has acknowledged significant missteps in launching his...
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Platform
Uncovered: TikTok’s Secret Strategy To Target Rural Users, Lawmakers
October 14, 2024Internal documents from TikTok revealed in a recently filed lawsuit showcase the company’s targeted approach to...
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Commentary
Indonesia’s Creator Economy Explodes: 12M Creators Churning Out 1M Monthly Content Pieces
October 14, 2024Indonesia’s creator economy has approximately 12 million creators producing between 500,000 and one million pieces of...
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Commentary
TikTok Rules Quantity, Instagram Wins Quality In Singapore
October 14, 2024New research by HypeAuditor reveals TikTok’s dominance in influencer numbers in Singapore, while Instagram leads in...
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