Lifestyle influencer Paige Lorenz, known for her Dairy Boy apparel brand, has expanded into the home goods market with the launch of American Charm, a new bedding line. 

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The collection debuted last week on the Dairy Boy direct-to-consumer website. 

American Charm’s initial offerings include all-cotton jersey sheet sets priced at $108 for full/queen sizes, woven cotton duvet cover sets at the same price point, single duvet covers at $98, and 2-pack jersey cotton pillowcases for $20. 

The designs feature floral, checked patterns, and delicate bow details, reflecting Lorenz’s New England heritage.

Forbes describes Lorenz as a “trend trailblazer,” and she emphasizes her passion for homemaking as the driving force behind this new venture. 

“At my core, I am a homemaker. I love to cook, I love to decorate, and I essentially love to make places feel like home,” Lorenz said in a statement. “American Charm marks a new chapter for Dairy Boy and an opportunity for us to expand into a market I am extremely passionate about.”

Lorenz views this launch as the beginning of a broader expansion into homeware. “Our first collection, bedding, is not just a product; it’s the culmination of my lifelong passion and the start of an exciting journey into homeware,” she adds, hinting at potential developments in the home goods category.

Established in 2021, Dairy Boy is primarily known for its apparel items, including baseball caps, cameo crewnecks, and denim jeans.

While the brand has previously offered home-related items such as candles and scents, American Charm represents a more substantial commitment to the home goods sector.