Creator marketing company Pearpop has introduced PAIR, an AI-powered creator review platform designed to streamline the vetting process for creators and identify optimal matches for brands.

PAIR leverages first-party and third-party data to evaluate creators based on various criteria, including follower count, engagement rate, age, location, content genre, and audience profile. 

With these data insights, brands can efficiently review and select creators for large-scale campaigns and affiliate programs.

Microsoft Approves

The PAIR platform’s launch follows a successful collaboration with Microsoft earlier this year. 

Using Pearpop’s technology, Microsoft analyzed thousands of creators, narrowing the list to 60 qualified individuals. After additional human review, 29 creators were selected for a Microsoft 365 and Surface campaign. 

The initiative generated 142 million impressions and over 1.4 million direct clicks to retail, achieving a cost per click of $0.70.

“Pearpop’s unique technology and approach to connecting creators with the Microsoft brands have made a significant impact on our business,” said Marie-Laure De Veyt, Microsoft’s Senior Influencer & Innovation Marketing Lead, in a news release.

De Veyt added that the approach was “a key driver” in their marketing efforts, directly contributing to their bottom line.

Cole Mason, Pearpop Co-Founder and CEO, described PAIR as the industry’s “Moneyball Moment,” offering “a completely new level of data intelligence for the creator marketing space.”

Pearpop’s Impact

In addition to PAIR, Pearpop offers services, including affiliate marketing programs, integrated paid media, evergreen creator rosters, and social media management. 

The company reports 500% growth since Spring 2023 and claims partnerships with brands such as Amazon, American Eagle, Activision, Netflix, and Condé Nast.

Pearpop states that 71% of earnings on its platform go to creators with under 1 million followers. The company’s community includes more than 225,000 creators.

Since its launch in October 2020, Pearpop has attracted investments from notable figures, including Guy Oseary, Ashton Kutcher, Alexis Ohanian, Mark Cuban, Gary Vaynerchuk, The Chainsmokers, and Kevin Hart. 

VC firms Bessemer Venture Partners and Point72 are also listed as investors.