Pinterest recently released its Summer 2024 Trend Report, unveiling surprising revival trends in fashion and beauty driven by Gen Z users. Among the report’s key takeaways, nostalgic 90s and early 2000s aesthetics, from iconic hairstyles to experimental makeup looks, are making a major comeback.

According to the data, searches for “90s makeup look” increased 270%, and searches for “2000s makeup” surged by 580% compared to last year. Throwback hairstyles like the Italian bob (+1100%), Razer cut bob (+8200%), and 90s layered bob (+985%) are trending alongside retro braided styles like mermaid braids (+890%) and angel braids (+4685%).

The report highlights the popularity of “retro highlights,” with searches for “2000s chunky highlights” up 5400%, “calico hair” increasing 6500%, and “heavy highlights on dark hair” rising 2840%. 90s-inspired blonde shades also grew 93% compared to 2023.

In makeup, Pinterest has seen a resurgence of nostalgic Y2K and 90s trends. Searches for “90s lip” climb 760% while “90s glam makeup” increases 280%. Experimental lash looks like lash clusters are up 1790%. The report also notes rising interest in “fruity nails” (+175%) with specifics like grapefruit nails (+194%), blueberry nail art (+196%), and ’90s French tips (+515%).

Dewy, glowy makeup embodied by the “angel beauty” trend (+450%) is having a moment, along with “Italian makeup” (+220%) marked by sultry looks, soft nudes, and cherry red lips.

The data suggests Gen Z’s penchant for individualistic self-expression is driving this nostalgic revival, with searches for unconventional aesthetics like “alt baddie” (+5550%) and the “Y3K” look (+6030%) spiking. Pinterest states boldness and fearless showcasing of unique styles that will define summer 2024 across fashion, beauty, home decor, and more. The full report is available here.