Pixability, a company specializing in AI-driven contextual targeting and brand suitability on YouTube and CTV, is introducing GenAI Contextual Segments (GCS), an updated version of its YouTube ad inventory solution. 

The new tool aims to enhance advertisers’ ability to target specific audiences effectively on the platform.

“As YouTube’s CTV reach exceeds all other platforms and its Shorts content continues to grow across all devices, advertisers have realized they need to get this critical ad platform right,” Pixability CEO David George said in a news release. 

George added that as the content volume grows, it’s becoming increasingly challenging for advertisers to feel confident that they are reaching their audiences efficiently and effectively. 

GCS combines Pixability’s extensive YouTube data with proprietary technology to power GenAI Inventory Curation. 

This includes a GenAI-Enhanced Search feature, which uses semantic search and large language models to identify relevant content more precisely than keyword searches alone. The tool also creates vectorized clusters of content, allowing users to adjust the relevance of these clusters.

Another component, the Persona Insights Engine, utilizes data from previous YouTube campaigns to identify content types that specific personas engage with beyond their known interests. As an example, Pixability cites GenX men targeted by a QSR brand over-index for Science, and News & Politics content in addition to Sports.

Pixability’s solution incorporates various data types, including suitability data, IAB category data, language data, past ad performance data, and DE&I insights from its Inclusive Media Initiative. 

The company reports that a recent GenAI Inventory Curation campaign saw a 49% increase in performance efficiency.

Industry professionals have commented on the new tool. 

“Finding niche audiences at scale on YouTube is a big challenge for many advertisers,” stated Vlad Novikov, Director of Digital Standards at Publicis Media. 

“Pixability’s GenAI CS addresses this challenge by leveraging the largest relevant data set and GenAI to drive the best possible outcomes on the largest video platform,” Novikov added. 

“The combination of Pixability’s proprietary access to YouTube data and its tech-driven approach has helped us do just that for our automotive and QSR clients,” said Jeremy Cobb, VP of Digital Platforms at H/L Agency.

A recent report reveals that YouTube ads significantly influence parents’ purchasing decisions in the United States, driving 2x more purchases than TV. Additionally, 31% of children believe the best commercials are on YouTube, surpassing broadcast TV at 18% and TikTok at 15%.