Podscribe, a podcast advertising attribution platform, has unveiled an Automated Pixel Distribution Feature aimed at streamlining campaign management for advertisers and agencies, Podnews confirmed. The new tool, integrated into Podscribe’s dashboard, allows users to send tracking pixels to multiple publishers across campaigns with a single click.

The feature addresses a common challenge in podcast advertising: the time-consuming process of manually distributing pixels to publishers. According to Podscribe, this task can occupy up to 10 hours per week for advertising professionals. The automated system generates necessary pixels for each publisher and campaign, attaching them to customizable email templates for distribution.

Podscribe’s tool is designed to reduce errors in pixel placement and improve efficiency in ad operations. Users can verify ad server information, update contact details, and review pixels before distribution. The system minimizes data inaccuracies that can result from manual pixel management.

The Automated Pixel Distribution Feature complements Podscribe’s existing product suite, which includes Pulse for attribution and Scout for competitive intelligence.