Influencer

Danny & Zach Guarino on Building ‘The Bread Basket’ Into a Multiplatform Sports Media Brand

Danny and Zach Guarino were seven years old when they decided they would do something together...

Platform

YouTube, BBC Launch UK Creator Training Program

YouTube and the BBC have launched a nationwide training program in partnership with the National Film...

Platform

LinkedIn Bets on Creator Events as Path to Compete With YouTube, Patreon

LinkedIn is moving into creator-led events as part of a broader effort to compete with YouTube,...

Platform

TikTok Shop Philippines Honors Top Creators at 2026 Creator Awards as Active Creator Base Doubles

TikTok Shop Philippines hosted its 2026 Creator Awards, recognizing standout creators, brand partners, and agencies as...

Platform

TikTok Taps 30 Global Creators for FIFA World Cup 2026 Coverage Program

TikTok and FIFA have selected 30 creators to serve as official correspondents during the FIFA World...

Commentary

Athlete Influencers Outperform Traditional Creators by More Than 2x, per Report

Brands activating athlete marketing campaigns are generating more than twice the engagement of those working with...

Commentary

India’s Influencer Marketing Industry Estimated at $400M as Regional Creators Reshape Brand Strategy

India’s Influencer Marketing sector reached an estimated ₹3,000 to 3,500 crore ($353 million to $412 million)...

Tech

Steven Bartlett’s Flightcast Adds Apple Podcasts Video Support, HLS Publishing for All Customers

Flightcast, the podcast hosting and analytics platform co-founded by “Diary of a CEO” creator Steven Bartlett...

Tech

Coinbase’s NBA Playbook: No Script and a Creator Brief Built on ‘Show, Don’t Tell’

Coinbase has a front-row seat inside the NBA. Since October 2021, the crypto platform has served...

Tech

No Logo’s Lola Wants to Be the AI Talent Manager Independent Creators Can Afford

Nicholas Guy, founder and CEO of No Logo, believes the Creator Economy has a talent management...

Strategy

How Tinder Canada Turned the Anxiety of ‘Hey’ Into a Creator Campaign

Tinder Canada had a problem anyone who has opened a dating app will recognize: nobody knew...

Tech

ShopliveX Bets U.S. Brands Are Underestimating Live Commerce’s Next Shift

When Jing Zhao watched livestream shopping capture roughly 20% of China’s total e-commerce volume, he saw...

Commentary

Report: AI’s Role in Creator Monetization Shifts From Content Output to Fan Engagement

A new report from creator platform Fanvue argues that artificial intelligence is reshaping how creators generate...

Commentary

The 10 Fastest-Growing Australian Instagram Accounts of April 2026

Lily Jay led Australia’s Instagram growth in April, adding 177,000 followers through personality-driven lifestyle content as...

Agency

Why Brands Keep Losing on TikTok Shop: Z Media’s Case Against the Macro Influencer

What does it cost to wait another year on TikTok Shop? According to Remy Beaumont, founder...

Influencer

Meet Brandon Pleshek, the Third-Generation Janitor Who Turned TikTok Into a Tentpole Business 

The first video Brandon Pleshek ever posted to TikTok was a rug being vacuumed. No narration,...

Tech

Nectar Social Raises $30M to Scale AI-Powered Social Marketing Platform

Nectar Social has closed a $30 million Series A round led by Menlo Ventures and its...

Platform

Spotify Expands Video Podcast Distribution as Apple Podcasts Integration Nears

Spotify has expanded its video podcast distribution network through integrations with five hosting platforms and plans...

Commentary

VidCon Returns to Anaheim for 15th Annual Event With Twitch, Snap, Spotify Execs, Debut Brand Match Accelerator

VidCon will return to the Anaheim Convention Center on June 25-27, 2026, for its 15th annual...

Commentary

B2B Creator Vetting: 30 Experts on Why Audience Quality Beats Reach  

B2B Influencer Marketing is becoming a more formal part of brand strategy, but creator selection remains...

Influencer

How Ninjon Turned Miniature Painters’ Color Problem Into a Creator-Led Product 

Color choice is one of the most persistent friction points in miniature painting. For years, Jon...

Commentary

Enterprise FMCG Brands Treat Influencer Marketing as a Tactical Add-On Despite Heavy Spending, Report Finds

A majority of enterprise fast-moving consumer goods (FMCG) brands continue to treat Influencer Marketing as a...

Commentary

Europe’s Creator Economy Reaches 8.6 Million Income-Generating Creators, Report Finds

Europe’s Creator Economy now counts 8.64 million income-generating creators, according to a new quarterly report published...

Agency

‘The Tamsen Show’ Expands to Two Episodes Weekly as Brand Demand, Audience Growth Fuel fwd. network Renewal

AdLarge and its podcast division the fwd. network have renewed “The Tamsen Show,” the podcast hosted...

Tech

DAX US, Captivate Launch Integrated Monetization Platform for Podcast Creators

Programmatic audio exchange DAX US and podcast hosting platform Captivate have announced a fully integrated platform...