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Commentary
Clios Expand Into Creator Economy With New Awards Program Backed by YouTube, Influential
March 26, 2026The Clios, the global awards company founded in 1959, has announced a new program recognizing creative...
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Commentary
Amaze CMO Danielle Pederson on Why the Creator Economy’s Next Winners Will Be Builders, Not Influencers
March 26, 2026Brand deals built the Creator Economy. They won’t sustain it. Danielle Pederson, Chief Marketing Officer at...
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Agency
How JRE Pitched Weight Watchers on Organic Fit, Then Turned It Around in a Week
March 26, 2026Follower count used to be enough. Book a creator with millions of followers, ship the brief,...
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Strategy
Behind the Creator Campaign: Dr Pepper’s 65M-View Campaign Started With a Fan’s TikTok
March 26, 2026In late December 2025, content creator Romeo Bingham (@romeosshow) posted a short TikTok jingle about Dr...
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Platform
Reddit Announces New E-Commerce Ad Tools, Shopify Integration to Capture High-Intent Shoppers
March 26, 2026Reddit unveiled a suite of new shopping advertising products, expanding its Dynamic Product Ads (DPA) platform...
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Platform
Linktree Updates AI Chat Tool to Analyze Creators’ Own Performance Data Across Instagram, TikTok, and YouTube
March 26, 2026Linktree has enhanced its AI-powered Insights Chat feature to draw on creators’ connected social account data,...
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Commentary
Spotter Defines ‘Creator TV’ as Distinct Media Category With 135+ Billion Annual U.S. Views
March 26, 2026A new report from Creator Economy financing firm Spotter identifies a subset of online video programming...
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Platform
Meta Expands Facebook Creator Affiliate Program as Part of Deeper Push Into Social Commerce
March 26, 2026Meta is expanding its Facebook affiliate partnership program with an initial launch featuring Amazon in the...
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Tech
AnyMind Group Becomes Official Shopee MCN Partner in Malaysia
March 26, 2026AnyMind Group has secured accreditation as an official Shopee Multi-Channel Network (MCN) program partner in Malaysia,...
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Influencer
Grant Horvat, Bryan Bros Announce Competitive Series for YouTube Golf’s Top Players
March 26, 2026Golf content creator Grant Horvat and former PGA Tour pro duo Wesley and George Bryan have...
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Brand
General Motors Launches Hollywood Creator Competition With New Vehicle as Grand Prize
March 26, 2026General Motors has launched GM Creator Lab, a creator competition that places 25 selected participants on...
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Tech
Stan Helped Creators Make $500M Selling Digital Products. Its Biggest Lesson Was That Products Aren’t the Problem
March 26, 2026Four years ago, Stan launched to help creators sell digital products. Half a billion dollars in...
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Agency
Social Commerce Agencies Orca and Sapphire Studios Merge to Form Third
March 26, 2026Social commerce agencies Orca and Sapphire Studios have merged to form a new company called Third,...
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Platform
Meta Ordered to Pay $375 Million in New Mexico Child Safety Case
March 25, 2026A New Mexico jury has ordered Meta Platforms Inc. to pay $375 million after finding the...
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Brand
From Followers to Shelf Space: Bonkers Toys’ Lisa Berlin Wright on What Creator Licensing Actually Requires
March 25, 2026The toy aisle has always been a lagging indicator of culture. By the time a character...
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Commentary
Creator Economy, Influencer Marketing, and Social Media Events to Watch in May 2026
March 25, 2026May 2026 brings a dense stretch of conferences and summits targeting marketing professionals, platform practitioners, content...
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Agency
This 19-Year-Old Creator Economy CEO Thinks Your Brand’s Creator Strategy Is Broken
March 25, 2026Follower count was supposed to be the holy grail that made Influencer Marketing digestible and enticing...
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Platform
Snapchat Introduces AI Clips Format in Lens Studio
March 25, 2026Snapchat has launched AI Clips in Lens Studio, a new Lens format that converts a single...
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Platform
TikTok Unveils New Ad Suite at IAB NewFronts, Including Logo Takeover, Prime Time Formats
March 25, 2026TikTok introduced four new brand advertising solutions at the IAB NewFronts on March 24, expanding its...
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Agency
456 Growth’s Dan Albert on Building for the TikTok Shop Era
March 24, 2026Social commerce is dividing brands into two camps: those running experiments and those running machines. Dan...
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Tech
Popular, Not Famous: How Tiltify’s $100M Fundraising Year Redefines Creator Philanthropy
March 24, 2026Michael Wasserman, co-founder and CEO of Tiltify, entered 2026 with a milestone that had seemed improbable...
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Agency
How QYOU’s President Thinks About Scaling Creator Marketing Without Losing Brand Control
March 24, 2026Creator marketing has crossed a threshold. The question brands now ask isn’t whether it works. It’s...
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Agency
Unilever Taps Social-First Agency SAMY to Lead Global Food Influencer Strategy
March 24, 2026Unilever has appointed SAMY, a social-first agency, to develop and activate a global influencer strategy for...
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Platform
Roblox to Take Cut of Creator Brand Deal Revenue Starting 2027
March 24, 2026Roblox has announced that it will begin collecting a percentage of revenue from brand integrations negotiated...
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Platform
YouTube Overhauls BrandConnect With Gemini AI, Consolidating Creator Marketing Into Single Hub
March 24, 2026YouTube has announced the rebranding of BrandConnect, its creator-brand sponsorship tool, as Creator Partnerships, a revamped...
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