Brand
All About the Public Desire Influencer Program
Public Desire, the shoe brand revered by models such as Hailey Baldwin and A-list celebs like Kylie Jenner for its fashion-forward and trendy products has capitalized on the biggest spenders in history – Millenials.
With 2 million followers on Instagram alone, the brand is a force to be reckoned with.
If you’re a shoe-lover then becoming a Public Desire influencer might be the perfect fit for you.
Here’s how you can get in on the action and become a Public Desire brand ambassador.
What is Public Desire?
Public Desire was founded by four brothers from Manchester, United Kingdom in 2007 and was originally an eBay store. The brand as we know it today didn’t launch until April 2014. This is crazy to think because within such a short period PD has become a global sensation, shipping their products to over 100 countries worldwide.
The brand first set up its IG account in 2014 and within months had gained over 100.000 followers. Now, eight years later, that number has grown to 2 million on one platform alone.
The main target market for their products is females between the ages of 16-18 who like to treat themselves to a new outfit for their weekend outings. Millennials invented the selfie game and brands know that this generation can’t think of anything worse than being spotted on the gram in the same outfit twice.
In fact, Public Desire is so confident in its target consumer making routine purchases that its main focus for marketing and growth driver has been social media from the start.
From day one, PD focused their efforts on creating visually pleasing and high-quality content that would lure the right audiences and spread brand awareness. They leveraged the selfie culture and focused on both in-house photography and UGC produced by their network of brand ambassadors.
Their dedication to staying focused on Instagram as their platform of choice is ultimately what helped them grow. Not only in the United Kingdom, but also internationally.
Currently, Public Desire has over 50 members of staff with an organic growth of 20% each year and over 50 million USD turnover annually.
So, now that we know a little bit more about Public Desires’ origins and strategy, it’s time to find out how you fit into all of this. If you’re a fashion content creator then you’ll want to keep reading to find out everything you need to know about the Public Desire influencer program.
Who are the Public Desire influencers, and What Do They Do?
The Public Desire affiliate program is pretty popular amongst fashion and lifestyle content creators because it allows them to earn a commission from sharing their latest insta-worthy shoe finds with their audience. Keep reading if this sounds like you!
In the past, PD teamed up with Hailey Baldwin for a shoe collection collaboration launching a series of winter season high-fashion boots. Other celebs such as Miley Cyrus, Beyonce, Bella Hadid, and Katy Perry have been spotted wairing the brand’s products. So, the brand is no stranger to celeb endorsement.
Hailey Baldwin x Public Desire Sydney Western Style Long Boots in Bordeaux Velvet
It goes without saying that if you’re a fashion influencer, teaming up with Public Desire might be perfect. The type of influencers that the brand usually works with have a primary focus on creating content within the fashion and lifestyle niche. And, as mentioned above, an audience between the ages of 18-28, mostly female.
Some of the recent influencers that PD has teamed up with include Cheasway and Fallonmarie.
What are the Public Desire Influencer Requirements?
We had a hard time finding any legitimate info on what Public Desire pays their influencers for sponsored content. They’re keeping those details under wraps!
Either way, it’s more than likely that earnings for sponsored content are one of the key benefits of becoming a Public Desire brand ambassador, alongside free gear. Seriously, who doesn’t want to receive a pair of FREE PD heels?
Now, when it comes to their affiliate program this is what we found:
Public Desire doesn’t stipulate any requirements for joining. Nonetheless, on their website, they state that each application will be reviewed on a case-by-case basis and their US/CA affiliate program is run by a third-party company called Conversion Digital.
The Public Desire’s affiliate program offers the following perks:
- A commission earning of 8% of sales to new customers
- A commission earning of 6% of sales for already existing customers
- A 30-day cookie period
How to Promote Public Desire Products as an Influencer and Make Money
If you want to be a successful Public Desire influencer then your content is KING. Focus your efforts on creating great user-generated content, and by this we mean, ignore over-staging and curating.
When you check out the brand’s social media accounts they are going for a more authentic vibe with their visuals, so instead of everything looking super professional Public Desire has a combination of both – highly curated and UGC. Your job is to create a more “real” type of image or video that’s going to resonate with your audience and theirs.
Another strategy is to share the same content on multiple socials and repurpose it. This will help with engagement, reach, and brand awareness. Plus, the more people that see your content the higher the chances of conversion, which means better commissions for you.
Let’s take a look at some content examples from influencers.
How Influencers Promote Public Desire on Youtube
There’s no better place for fashion hauls than Youtube, and we’re not at all surprised to find tons of influencers sharing their Public Desire shoe hauls on the platform. Creating a try-on video or haul is something you can do to promote PD once you’re signed up for their program.
- Chyna Solder
Chyna is a fashion content creator on Youtube with 38 thousand followers. Her videos are primarily clothing hauls for brands such as Boohoo and Shein. In her Public Desire video, she’s seen unboxing different shoes and showcasing them to her audience while sharing her honest opinion.
- Gwyneth Sidney
Gwyneth is a U.K.-based lifestyle influencer. Her Youtube videos, like Chyna’s, focus on fashion hauls. In her Public Desire shoe haul video she’s seen trying on her recent shoe finds in an authentically personal video where she is joined by her son.
- If The Shoe Fits
If the shoe fits is a UK-based Youtube channel where the creator is on a mission to find and review wide-fit shoes. She openly discloses that she isn’t sponsored by any of the brands she creates videos about, and emphasizes that she just wants to find comfy fits for herself and help others in the process. At the end of her Public Desire video, she shares her honest review with her followers, stating that she loves the design but the fit isn’t right for her wide feet.
How Influencers Promote Public Desire on Instagram
Some of the most recent influencers to have been featured on Public Desire’s main account include:
- badgal___tt
Tilly is a Manchester-based influencer with 30 thousand plus followers on Instagram. She mainly shares snaps of her lifestyle and fashion finds. In her recent Public Desire campaign she’s captured sitting outside wearing the PHEONIXE boots which retail for £44.99 / $67.99. Tilly posted a carousel showcasing the boots by pairing them with a matching outfit.
- emilyjacksxn
Next we’ve got Emily, who’s also a UK-based fashion influencer with over 60 thousand followers. Recently she did a paid campaign with Public Desire where she shared a “try on” reel on Instagram in which she’s seen putting together her NY outfit inspo.
How Influencers Promote Public Desire on TikTok
On TikTok, the content being shared by Public Desire brand ambassadors is pretty similar to what we can find on Youtube, except its short-form videos rather than longer vlogs. But, the same strategies apply.
On Tik Tok influencers promoting Public Desire are showcasing the brand’s products by doing hauls, and try-ons. Again, this is the type of content that you could consider creating if you decide to sign up for PD’s affiliate program.
Conclusion
Becoming a Public Desire Influencer and being accepted into their affiliate program is something most fashion-forward shoe lovers desire and all you need to do is follow the steps we’ve covered in this article and apply to their program.
If you don’t hear back from Public Desire through Awin don’t lose hope, simply re-send your application. Check out what other influencers are doing as a source of inspo, and remember to try to follow their brand messaging when producing content, which is all about shoes, shoes, and more shoes!
