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Queen Camilla To Make Her TikTok Debut

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Queen Camilla To Make Her TikTok Debut?

Queen Camilla’s Reading Room charity is considering expanding its social media presence to TikTok, potentially making her the first royal influencer on the platform. 

Vicki Perrin, chief executive of the Queen’s Reading Room, told The Telegraph that she wouldn’t rule out joining TikTok to engage with literary fans and the “BookTok” community.

The charity, which evolved from a book club started by Camilla during the pandemic in 2021, currently maintains a presence on Instagram, X, Facebook, and YouTube. With its large Gen-Z user base aged 18 to 25, TikTok represents a fresh platform for royal engagement.

“I’ve been so pleased at seeing how BookTok has exploded,” added Perrin. “To my mind, there’s nothing more important than trying to get the message across that books are for everyone.”

Entertainment expert Mark Boardman views this potential move as the “next logical step” in modernizing the monarchy’s image. 

“Through The Queen’s Reading Room, she has made significant strides, regularly sharing her favorite reads and promoting the numerous benefits of reading,” Boardman told Newsweek.

He suggested that TikTok could offer a platform for Camilla to share her passion for literature and provide insights into royal reading habits, potentially humanizing the royal family for younger audiences.

Boardman noted that while Queen Camilla’s daily duties alongside King Charles might pose challenges, a production company could manage the project to meet the high standards expected of royal content.

The Queen’s Reading Room features Camilla in video interviews and soundbites across its platforms. A move to TikTok could further amplify her advocacy for reading and literature, following her 2023 stance against the censorship of Roald Dahl’s works.

Buckingham Palace has not yet commented on these potential plans for Newsweek.

Meghan Markle, the Duchess of Sussex, recently launched her lifestyle brand, American Riviera Orchard, which stoked controversy within royal circles.

The launch’s timing raised eyebrows as King Charles III and Princess of Wales Kate Middleton both faced cancer battles. Kinsey Schofield, host of the “To Di For Daily” podcast, said it was ill-advised.

“Her ultimate objective today is to build an empire, change public perception through related Netflix content, and build a lifestyle brand through retail and content creation,” Schofield said in a statement. “But some might see it as Meghan just reverting to influencer.”

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David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.

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