QVC Group announced axing approximately 900 positions, representing about 5% of its workforce, as the legacy home shopping network pivots toward becoming “a live social shopping company.”

The layoffs will impact the company’s Florida operations, where HSN (formerly Home Shopping Network) had been based. QVC is consolidating operations at its Pennsylvania headquarters, and HSN will begin broadcasting from West Chester by Q3 of 2025.

“For many of these individuals, today will be their last day with QVC Group. Some will continue working with us for several months, mainly to support the transition of the HSN broadcast and the St. Petersburg campus,” the company stated in its announcement.

Pivot Beyond Traditional TV

QVC Group, controlled by cable and media mogul John Malone, frames the restructuring as necessary in response to changing consumer habits.

“Linear TV is a highly engaging, highly profitable platform and remains our cornerstone. However, as traditional TV declines and a mix of video platforms takes a greater share of customer attention, we must hurry our expansion beyond TV to find growth,” the company writes in its annual report to shareholders.

The retailer is implementing what it calls its “WIN” strategy: “Wherever She Shops,” “Inspiring People and Products,” and “New Ways of Working.” This approach is based on a shift in shopping behavior: Consumers increasingly turning to platforms like TikTok, Instagram, and Amazon for one-click shopping experiences rather than traditional TV shopping channels.

Financial Context and Future Direction

The restructuring comes amid financial challenges. In its most recent quarter, QVC Group reports Q4 revenue fell 6% year over year to $2.9 billion, while operating loss expanded to approximately $1.3 billion from $103 million in the year-ago period.

In January, QVC Group stated it was “building a next-generation content engine in Studio Park that can quickly capture content to deploy on social, streaming, and more for both HSN and QVC.” 

The company continues to expand its programming mix, ordering a late-night talk show hosted by Busy Phillips, a reality competition series, and live sports, such as pickleball competitions.

HSN’s TV channels and digital assets, including the website and app, will remain in operation.