Influencer
Reese Chan: On Building Global Connections
Mastering multiple niches and turning them into a profitable venture requires a multifaceted approach to content creation, careful tailoring to different audiences, and a well-balanced distribution of videos for each niche.
Reese Chan, a Vancouver-based creator, believes that having more than one niche makes building a strong personal brand easier as the focus shifts from specific topics to the creator and their unique experiences.
Reese Off Camera
Reese described herself as an “extroverted introvert” — a balance between outward engagement and inward reflection.
She tells us, “I’m what I like to call an extroverted introvert — where ‘extrovert’ is the adjective and ‘introvert’ is the noun. I see myself as someone who has adapted extroverted traits to complement my natural introversion.”
“Graduating with both a bachelor’s and master’s degree by the age of 21 was a huge milestone for me, but content creation came as an unexpected yet exciting opportunity,” Reese elaborates.
“With remote work granting me extra time, I embraced my passions and began cultivating a remarkable community around them,” she adds.
Balancing Content Formats
Reese’s content flows naturally, reflecting her life rather than adhering to a rigid schedule.
“It’s not so much that my interests in culinary, lifestyle, and travel have shaped who I am, but rather the experiences and people I’ve encountered along the way.,” she shares, adding that she feels “blessed” to explore diverse cuisines, connect with people around the world, and share these moments with her audience.
With frequent travel, Reese takes advantage of the opportunity to batch-shoot content abroad, allowing her the flexibility to post the most relevant material first and save the rest for when content gaps arise.
Explaining the foundation of her personal brand, she states, “That’s why my handle is ‘relishwithreese’ — I relish the variety of life and share it as it comes.”
“I believe the energy and emotions I experience at the moment are captured through the lens and can be felt by my audience, which is why I never force myself to create content that doesn’t resonate with me,” Reese adds.
Reaching an International Audience
Reese’s audience spans the globe, with followers from English-speaking countries like America, Australia, Singapore, and non-English-speaking regions.
To ensure her content is accessible to all, she includes text overlay subtitles whenever she speaks or uses voiceovers. This helps non-English speakers engage with her content effortlessly.
More importantly, Reese also believes in the universal power of visuals.
“Great content,” she says, “doesn’t need a lot of words; it tells a story through emotions, experiences, and beautiful imagery.”
Advice for Aspiring Multi-Niche Creators
While Reese’s strategies have significantly advanced her career, she believes her growth could have been accelerated with a few different approaches.
For creators aspiring to build an engaging personal brand, she offers a firm set of recommendations to follow.
First, choosing topics one is passionate about is essential. Reese states the importance of focusing on subjects that align naturally with daily life, making creating meaningful and authentic content easier.
Clear communication is also crucial. Audiences should understand how diverse interests fit into the broader brand. Bios, content descriptions, and messaging should effectively convey the multifaceted nature of the content.
Reese highlights the need to maintain high standards across all niches, as consistent quality builds trust and authority with audiences.
Flexibility is also important, allowing creators to refine their approach based on what resonates most.
Finally, setting boundaries is crucial to avoid burnout. Allocating dedicated time for each niche helps maintain a healthy work-life balance and supports long-term creative sustainability.
Success With Diverse Brands
Reese’s versatility as a content creator has allowed her to work with a wide range of brands, from small local businesses to large global corporations.
The success of these partnerships lies in her genuine resonance with the products or services she promotes.
“Even when I like a product, but it doesn’t fit into my daily life and needs, I sometimes would put a deal on hold until I’m in a better stance to deliver their messaging effectively,” she explains.
Reese elaborates, “By aligning with brands that reflect my values, whether it’s an active lifestyle, mindful indulgence, or personal growth, I can create content that resonates. There is a right timing, setting, and messaging to an effective campaign.”
Niching Down vs. Broadening Your Audience
For Reese Chan, niching down isn’t an option when reflecting her true interests and personality.
While many creators believe in narrowing their focus to gain authority in a specific area, Reese embraces a broader approach that allows her to showcase the full spectrum of her passions.
Elaborating upon her beliefs, she tells us, “Niching down allows creators to establish themselves as experts in a particular area, which can be incredibly attractive to brands looking for a targeted, trusted voice.”
However, Reese also sees the limitations of this strategy.
“The downside is that you can become somewhat boxed in,” she explains.” Brands from other industries might overlook you, and your audience may be less receptive to content outside of your usual focus.”
Heartfelt vs. Strategic Content
For Reese, heartfelt and strategic content go hand-in-hand. Every piece of content she creates is heartfelt, reflecting something meaningful in her daily life.
However, some content is more strategically crafted, especially when addressing audience requests or specific needs.
Regarding engagement, shorter, funny, and relatable videos often perform better in reaching new audiences and can achieve viral success.
On the other hand, longer, more in-depth videos help forge deeper connections with both new and existing followers. Reese’s approach is to create content that is both engaging and true to her style, ensuring that her audience feels her passion.
The Long-Term Vision
Looking ahead, Reese’s long-term goal is to cultivate a dynamic and inclusive community where people with diverse interests and shared values can come together. She envisions this space as a haven for learning, self-expression, and collective growth.
Her motivation comes from a deep love for content creation and the meaningful connections she forms with her audience.
“I don’t see myself ever stopping content creation because I genuinely love what I do,” she shares. “Interacting with my audience, whether online or in person, is incredibly fulfilling.”
Reese cherishes the deep connections she forms through her content, which goes beyond simple interactions.
She explains that many followers have reached out to share how her videos and stories have uplifted their spirits, helped them feel acknowledged, and woven them into a supportive community.
For Reese, these relationships are more than just digital interactions; they’re a source of irreplaceable joy and a powerful reminder that her heartfelt approach resonates with various interests and appeals.
