The Republican National Convention (RNC) is set to host over 70 influencers as part of a content creator program aimed at engaging younger voters, according to Brilyn Hollyhand, chair of the RNC Youth Advisory Council.

As The Washington Post reports, the initiative grants content creators full convention credentials and access to Trump campaign officials, delegates, and other Republican attendees at the upcoming event in Milwaukee. A dedicated creator workspace will be available to film TikTok videos and other social content.

“We have the first convention. We want to make sure that the youth vote has a presence,” said 18-year-old Hollyhand, who spearheads the effort.

The participating creators represent a mix of political and non-political accounts, including conservative comedians Keith and Kevin Hodge, Bravo’s “Southern Hospitality” star Mikel Simmons, model and pistol shooter Jamie Villamor, YouTube gaming account Geeks + Gamers, and social media personality Emily Austin.

According to The Washington Post, young voters ages 18 to 29 were key to Joe Biden’s 2020 victory, supporting him over Trump by a 25-point margin. However, enthusiasm among this demographic has reportedly decreased since the last election. The RNC’s strategy aligns with current media consumption trends. Pew Research Center reports that approximately one-third of adults ages 18 to 29 regularly get news on TikTok.

Former President Donald Trump, who will be formally nominated as the GOP candidate, joined TikTok in June and has amassed over 7 million followers, marking a shift from his 2020 stance when he attempted to ban the app via executive order.

The Democratic National Convention Committee (DNCC) announced similar plans last month, offering influencers the same level of access as traditional media outlets for the first time.

TWP cites an anonymous official who shared TikTok’s internal metrics, revealing that between January 2023 and April 2024, pro-Trump posts outnumbered pro-Biden posts by roughly two to one.

This influencer-focused approach builds on the RNC’s previous efforts. Last summer, they invited 16 influencers for a behind-the-scenes tour and meetings with then-candidates at the primary debate in Milwaukee.