Roblox Corporation released its first economic and social impact report, revealing significant contributions to the U.S. economy and tech job market.

The study, conducted by economic analysis firm Nordicity, shows that between 2017 and 2023, Roblox generated an estimated $1.2 billion in GDP for the U.S. economy.

In 2023 alone, this figure reached $345 million.

Job Creation and Creator Opportunities

While Roblox does not directly employ creators, its Developer Exchange (DevEx) Program has contributed to the equivalent of 17,840 full-time jobs across the country during the seven years. 

This impact extends beyond traditional tech hubs, with half of the top-earning creators outside major coastal cities.

The report highlights that 38% of surveyed creators monetizing on the platform stated they would have earned income from making interactive content with Roblox. 

Additionally, 56% of these creators focus exclusively on Roblox rather than developing for other platforms.

Source: Roblox

Roblox’s economic impact includes $324 million in tax revenue contributed to the U.S. economy between 2017 and 2023. 

Over 7,500 of the 5.5 million U.S. creators monetizing on Roblox in the past year earned more than $650.

Platform Accessibility

The platform’s accessibility appears to be a critical factor in its impact. 

Roblox Studio, described as “the most accessible 3D development tool in the world,” allows creators to publish globally and iterate quickly. This low-barrier entry point has enabled developers of various experience levels to succeed on the platform.

The report also notes that 44% of surveyed creators from non-traditional tech communities said that without Roblox, they likely wouldn’t be creating or working in technology, starting businesses, or connecting with top brands or artists.

Source: Roblox

Global Community

Roblox’s global creator community received $803 million in distributions during the 12 months ended June 30, 2024, an 18% increase from the previous year. 

The platform reports 79.5 million daily active users engaging with millions of experiences and 3D items created by the community.

The full report is available here.

Roblox and the Creator Economy

Roblox recently released research findings on user engagement with branded content and advertising.

It revealed that 82% of users appreciate brands that provide in-experience content, such as avatar items and special mini-games. 

The high level of engagement extends to other forms of brand presence on the platform, with 78% of respondents stating they enjoy immersive experiences from brands on Roblox.

The study also highlighted Roblox’s effectiveness as an advertising platform. 

According to the findings, 75% of users report being more likely to notice brands that advertise on Roblox than other platforms.

In March, Roblox launched a $35 million Creator Fund, expanding beyond just game development.