Artificial intelligence is taking over influencer marketing, and India’s Eleve Media aims to be at the forefront of this transformation. 

With its CreatorTag platform, the startup turns data into dollars and whispers into roars. 

As Eleve’s co-founder & COO Rohit Khanna says, “We’re not just matching influencers with brands; we’re creating meaningful connections that drive real results.” 

But what exactly are ‘real results’ at a time when authenticity reigns supreme and consumer attention is increasingly fragmented?

In an exclusive interview with Net Influencer, Rohit explains Eleve Media’s ability to create impactful collaborations between brands and digital creators.

From Campaign Planning to Analytics

Eleve Media, founded by Rohit and his brother Prince, aims to redefine marketing strategies and create connections in an era where traditional channels are losing effectiveness.

However, the startup’s vision extends beyond just matchmaking. 

“Our mission is to create impactful and engaging marketing solutions that empower brands and creators alike by harnessing the power of AI technology,” Rohit tells us. 

The firm offers services including campaign planning, influencer matchmaking, content creation, and performance analytics.

Rohit highlights their tailored approach: “We focus on creating custom solutions that address each brand and creator’s unique goals and challenges, ensuring optimal alignment and success.” 

Empowering Micro-Influencers Through the CreatorTag Platform

Rohit describes Eleve Media’s proprietary platform, CreatorTag, as “a technology platform created to facilitate efficient and effective collaborations between brands and creators.” 

The tool integrates campaign management, influencer discovery, and analytics features to deliver measurable results against predetermined KPIs.

What distinguishes CreatorTag is its use of advanced machine-learning algorithms. 

“CreatorTag provides predictive insights into campaign success and creator-brand fit,” Rohit explains. “The tool also offers real-time tracking of engagement metrics, allowing brands to optimize campaigns on the fly.”

In an era when the battle between sheer numbers and genuine influence is fierce, the tool helps brands make the right, informed decision.

Rohit notes, “Key challenges include maintaining authenticity while scaling content production and navigating algorithm changes on social platforms” to address the challenges that creators and brands face in the current market. 

Eleve Media tackles these issues through data-driven content strategies and a flexible approach to campaign management.

How Eleve Media Vets Creators for Genuine Connections

Authenticity remains a cornerstone of Eleve Media’s philosophy. 

“We employ a rigorous vetting process for all creators and emphasize values alignment in our matchmaking process,” Rohit states. “Focusing on long-term relationships rather than one-off campaigns, we ensure that the collaborations Eleve facilitates authentically resonate with audiences.”

The platform also supports emerging talent in the creator economy. 

“CreatorTag specifically supports micro-influencers and nano-influencers, offering them growth opportunities regardless of their follower count,” Rohit adds. 

He believes “CreatorTag is a trustworthy resource in an industry where ongoing scams often mislead many aspiring creators,” which “ensures that these influencers receive genuine opportunities to build their careers and establish themselves in the creator economy.”

Award-Winning Campaigns

Eleve Media’s approach to influencer marketing has garnered significant industry recognition in 2024. 

The company’s campaigns for MakeMyTrip and KitKat have resonated with audiences and secured multiple prestigious awards.

The “Travellers Map of India” campaign for MakeMyTrip earned accolades at the Afaqs Digies, IAMAI India Digital Awards, and the Indian Marketing Awards. 

“This campaign stood out for its creative use of digital storytelling and innovative engagement strategies, solidifying its place as one of the year’s most successful travel campaigns,” Rohit notes.

Simultaneously, the KitKat “#CatchABreak” campaign won the Impact Digital Influencer Award and received recognition at the Shorty Awards and Abby Awards. 

“This campaign exemplified our ability to blend playful brand messaging with impactful influencer partnerships, making it a standout in the crowded digital landscape,” Rohit explains.

AI-Driven Future in Creator Economy

Rohit identifies key developments shaping the industry’s future. 

“The rising influence of automation, particularly in streamlining influencer collaborations, is a major focus,” the entrepreneur states. “We’re integrating cutting-edge tools to make these processes more efficient for brands.”

Rohit also highlights AI’s growing role in enhancing content creation and enabling more personalized, data-driven campaigns. 

“We foresee a surge in creator-driven commerce, where influencers promote but launch their brands, initiatives, and events,” he explains.

Strategic Vision for Brand Success

Rohit offers strategic advice for brands that leverage the creator economy effectively: “It’s essential to take a strategic and data-driven approach.”

He recommends utilizing influencer marketing tools like CreatorTag, which enable brands to analyze influencers based on critical metrics such as engagement rates, audience demographics, and content performance.

“These tools empower brands to make informed decisions, build stronger relationships with influencers, and ultimately drive more successful outcomes in the creator economy,” Rohit states. 

He highlights live campaign tracking, which allows brands to monitor performance in real-time and make quick adjustments to maximize impact.

Eleve Media’s long-term goals focus on driving innovation within the creator economy. 

“We aim to continue advancing technological solutions and sustainable growth strategies,” Rohit reveals. “A key aspect of this vision is the ongoing development and enhancement of the CreatorTag platform.”

Eleve Media plans to introduce more advanced analytics and automation features to CreatorTag, enabling more effective engagement between creators and brands. 

Rohit adds, “Eleve is committed to fostering an inclusive ecosystem that supports a diverse range of creators, helping them to monetize their talents and grow their audiences responsibly.” 

Through these efforts, Eleve Media targets a pivotal role in shaping a mature, vibrant, and ethical creator economy that benefits all stakeholders.