Influencer
Ryleigh Jones, on Going Viral on TikTok & Mom Life
Balancing motherhood, a busy life, and content creation is not easy. However, Ryleigh Jones shares with us that creating content is an essential creative outlet for her and a way to work towards her dream of part-time or full-time content creation work. Read on to learn more about Ryleigh Jones’ viral TikTok with over 12 million views, advice for other creators, and content strategy.
Who is Ryleigh Jones?
Ryleigh Jones is a 26-year-old content creator who creates motherhood and lifestyle content. Her background is in marketing, which she earned her degree in. Currently, she works as a real estate appraiser and also creates content on Instagram and TikTok featuring herself, her husband, and her 17-month-old daughter, Austi.
She shares that currently, she doesn’t make much money from her content, but she loves creating content as a creative outlet.
“I would love for this to turn into more like a part-time job or full-time job because I went into being an appraiser because I wanted to stay home with my daughter, but I wound up still making an income, so that would be the main goal. That would be awesome.”
Recently, she created an Amazon storefront and decided to be more consistent with her content to work towards this goal.
Ryleigh’s Content
Ryleigh Jones began posting on Instagram in 2020. However, she started focusing on TikTok more this year, which she’s seen significant success in.
When asked about her content, Ryleigh shares, “I am really all over the board. I know they say to get a niche and just stick with that, but that’s not what I do. I literally post anything that I love, anything that I am doing in my life.”
Currently, her content primarily revolves around mom life, DIYs, lifestyle topics, and remodeling after Ryleigh and her husband recently bought their house.
“I would just do DIYs around the house… It was before I had my daughter, so I was hands-on painting and pulling stuff apart and all kinds of stuff, demoing. That’s kind of how I got started.”
She shares that she has always had a passion for videography. In the past, she even created an extensive highlight tape of her younger brother playing football in high school.
“[Videography] has always been in me. It’s a gift God gave me, I guess… I just love creating videos and creating content.”
@ryleighljones I can’t help myself from doing every single one of these trends 😭❤️ #babygirl #pregnant #newborn #toddler #momsoftiktok #mom #dadsoftiktok #fyp #foryoupage #Totinos425 ♬ original sound – alivia
When asked about her content strategy and planning process, Ryleigh Jones shares, “I don’t necessarily plan out [content] weeks in advance and make stuff up to do, you know what I mean?”
She shares that she plays her content by ear. For example, her brother is getting married, so she may film herself making a DIY gift. She also loves hosting and flowers, so she creates content around that.
Overall, her content has a budget-friendly focus, which she feels is helpful to her followers.
“I did a lot of DIYs for her [daughter’s] first birthday. I did party favors… How to make an aesthetic party on a budget. I’m kind of geared more towards budget-friendly ideas and things. I started getting a lot of my following from her first birthday and going off that budget-friendly DIYs and stuff.”
@ryleighljones Just found this in my drafts and I’m crying bc she’s already changed so much 🥺💔 I’ll take fingerprints all over my mirror & it taking 5x longer to get ready any day for her ❤️ #momlife #momsoftiktok #toddlermom #toddler #babygirl #fyp #foryoupage ♬ Monkeys Spinning Monkeys – Kevin MacLeod & Kevin The Monkey
Her audience is primarily moms and people looking to save money while living an aesthetic lifestyle.
“I hope that they follow me to just to get inspiration. I want to inspire people to be creative and think outside the box and work with what they have. You don’t have to have everything that you see all the time on social media. You can kind of work with what you got, and you can still be aesthetic if you want to be and have nice things.”
Ryleigh Jones notes that she has mostly decorated her home with items from thrift stores, garage sales, and estate sales. While this may take longer than buying everything new, the results of creating a beautiful space on a budget are well worth it.
Going Viral on TikTok
Ryleigh’s most viral post is on TikTok, featuring an unboxing of the Stanley Cup, a popular TikTok brand.
In her viral TikTok, she shares an unboxing of the Stanley cup and a 48-hour test to see if the cup keeps your beverage cool for 48 hours, as it claims. The video currently has over 12 million views.
Overall, her growth on her social media platforms has been slow and steady. However, she did notice a bump in growth after her viral post.
Ryleigh’s Advice for Other Creators
“I would say just do it. I’m telling myself this too because I’m not good at this, just not worrying about what people think or say about you, or a lot of people worry about people they know in real life, watching them and making fun of them, myself included.”
She adds, “I would say, just go for it. It’s your dream. It’s your life. None of it matters. If they make fun of you, then you don’t want them [around.].”
She explains that self-doubt can still creep in even when she’s not featured in the video. However, reminding herself of her bigger goals helps her push forward.
Product Recommendations
Ryleigh Jones hasn’t worked with brands yet, though she is open to the possibility. However, her content sometimes includes product recommendations, and she has an Amazon storefront where she directly recommends products that she loves to others.
She notes that she has reached out to some brands to be considered for future campaigns, but she’s mostly testing the water.
Her dream collab? T.J. Maxx
“I love T.J. Maxx. I see those collabs where people go and recreate a space or whatever. I think that would be really awesome to do something like that. So, one of the larger stores like T.J. Maxx or Marshalls or something like that and decorate a space or something like that. That would be awesome.”
Closing Thoughts
When asked about the future of the creator economy, Ryleigh predicts that brands will make more content on their own terms.
“Marketing will always be huge. I know it will, but I do see some of their projects, them [brands] sourcing out content rather than paying influencers and running ads like that, that they source themselves instead of paying influencers for their audience. So, I see that getting bigger in the next few years.”
