Samsung Electronics America has partnered with luxury real estate content creator Enes Yilmazer to showcase its All-in-One LED IAC display technology in high-end residential settings. 

Yilmazer, known for featuring exclusive properties on his YouTube channel, demonstrated the 130-inch direct-view LED display during a tour of a $30 million Los Angeles residence tour.

The All-in-One IAC builds on Samsung’s previous work with The Wall, their 146-inch microLED display. The new system features LED HDR technology that converts standard content to HDR quality and delivers 500 nits of brightness, allowing clear visibility in naturally lit spaces.

“When I first saw Samsung’s All-in-One IAC, I was captivated by its vibrant picture quality and how it seamlessly blends into any space and design, whether it’s a spacious living room or a state-of-the-art home theater,” Yilmazer said in a press release.

The system’s Quick Build structure and integrated control box enable installation in approximately two hours. The process involves mounting wall brackets, securing two backplates, and installing four preset modules. Samsung offers customization options for various room configurations through its bezel-less, edge-to-edge design.

Sukhmani Mohta, CMO of Samsung Electronics America’s Display Division, said Yilmazer’s “discerning eye and insight into high-end design” make him an ideal partner for demonstrating how Samsung LEDs combine display technology with luxury aesthetics.

The display features noise reduction technology and enhanced gray and black level reproduction. Samsung positions the product as suitable for various content types, including movies, television shows, live events, photography, and digital art.

According to a RetailX report, the global luxury goods market reached $354.81 billion in revenues in 2023, up 13.5% from $312.63 billion in 2022. Gen Z shoppers accounted for 47.2% of global luxury store shoppers. Millennials aged 27-42 comprised the largest single group, at 25.1%, while the U27 Gen Z buyers comprised 21.1% of luxury buyers.