A new content series, “Creator Spotlight,” is set to launch on July 23, 2024. It will offer an inside look at the strategies of successful content creators. The series, a collaboration between PRophet and What’s Trending, comes as influencer marketing budgets see significant growth.

Hosted by Emmy-nominated digital culture expert Shira Lazar, the monthly series will feature conversations with prominent creators, including Adam Rose, Gigi Gorgeous, and Golloria George. These discussions aim to shed light on the creative processes that drive engagement with millions of followers.

“This series will pull back the curtain on iconic and emerging creators,” said Lazar, who Fast Company has recognized as one of the Most Influential Women in Technology.

According to the announcement, the series arrives at a time when 92% of brands are increasing their influencer marketing budgets in 2024. It will explore key topics such as audience engagement strategies, the balance between creativity and business objectives, and predictions for the future of the creator landscape.

Jason Brandt, Chief Marketing Officer at PRophet, emphasizes the value of these insights for brands seeking to connect with audiences through influencer partnerships.

“Creator Spotlight” episodes will be distributed across multiple platforms, including TikTok, Instagram, X, and YouTube, as well as on What’s Trending and PRophet websites.

The series is part of a broader trend in the marketing industry, where AI-driven tools and data analytics are increasingly being used to inform influencer marketing strategies. PRophet, part of the Stagwell Marketing Cloud, offers AI-powered solutions for earned media prediction, influencer marketing, and media monitoring.