Sierra Boudreaux’s meteoric rise in the world of influencer marketing is a testament to her unique authenticity, and it’s a journey that wouldn’t be the same without her partnership with CFG. 

In this article, delve into Sierra’s story, from her humble beginnings sharing personal experiences to becoming a prominent figure in the influencer landscape. Learn how CFG played a pivotal role in supporting her growth, shaping her brand, and propelling her to influencer stardom.

Sierra Boudreaux and Her Humble Beginnings

Sierra Boudreaux began her influencer journey by sharing personal experiences on social media. Her content initially focused on connecting with people she knew.

The idea of a career in influencer marketing emerged gradually, with no specific viral video as the turning point. Sierra attributed her recognition to steady growth in followers and engagement.

Early content centered on dating and post-grad experiences. Comedy was a predominant theme due to her comfort with it. TikTok’s For You Page highlighted her content’s wide reach, leading to a shift towards personal anecdotes and humor as she grew more comfortable online.

Sierra Boudreaux joined CFG ‘s roster of influencers when Katie reached out to her. During their conversation, Sierra emphasized the importance of feeling like an individual rather than just a financial asset in her partnership with the CFG. She appreciated that CFG showed a genuine interest in her content, her goals, and her ideas.

Sierra also acknowledged the crucial role CFG plays in managing her day-to-day operations and ensuring everything runs smoothly. She expressed gratitude for their support and felt that they could grow together. Sierra believed that CFG would not only assist her in her influencer career but also support her in pursuing other dreams beyond the realm of influencing.

Personal Branding

Your Instagram profile is a blend of lifestyle, fashion, and authenticity. How would you describe your personal brand in three words?

Siera’s Instagram profile seamlessly combines lifestyle, fashion, and authenticity. Asked to sum up her personal brand in three words, she responded, “honest, open, and valuable.” She stressed her commitment to honesty, ensuring that everything she shares online, whether organic or branded, remains true to herself and what her followers would appreciate.

Sierra believes her content holds value and resonates because she shares her experiences and thoughts in an open and relatable manner, acknowledging that we all go through similar experiences, whether publicly expressed or not.

When inquired about whether authenticity is a key attraction on her platforms, she expressed hope, saying, “I hope so. I’d like to be recognized for my authenticity and vulnerability.” She also acknowledged the appeal of her personality and the insights she offers, finding it rewarding that her followers eagerly anticipate her videos, holding onto them for personal connection.

What’s your content creation process like? How do you maintain a cohesive aesthetic across platforms like Instagram and TikTok?

Siera’s approach to content creation doesn’t revolve heavily around aesthetics. Instead, she prioritizes ensuring that her messages are consistent across platforms. Her aim is to convey a cohesive narrative centered on personal development, love, gentleness, and self-patience.

She emphasizes the importance of making her content resonate and build a holistic story, regardless of whether she’s discussing a workout, a place she’s visiting, or something she’s wearing. Her overarching theme is sharing things that make her feel good and hold personal value, aiming to connect with her audience through meaningful content.

Impact and Reach

In an age where everyone can be a content creator, how do you ensure you stand out and make an impact?

In response to the question about standing out as a content creator in a saturated field, Sierrafirst acknowledged the value of everyone having something to share in today’s digital age. She expressed how platforms like TikTok and Instagram have made it more accessible for people to express themselves and their experiences publicly.

Regarding what sets her apart, Sierra highlighted that while many creators share their experiences, each individual’s experiences are unique. She emphasized that her distinct perspective is influenced by the things she reads, watches, and consumes, as well as the people she surrounds herself with. This combination of external influences and personal experiences creates content that cannot be replicated, emphasizing the uniqueness of each individual.

What’s the most rewarding project or campaign you’ve been a part of? What made it special?

Rather than singling out one particular project or campaign, Sierra expressed gratitude for the opportunity to collaborate with various brands. She emphasized, “I’m really lucky that they let me promote the messaging that I would share in my organic content. Typically through branded content.” She also added, “It doesn’t feel like an ad per se. It feels like I’m sharing something that I love.”

Sierra cited a recent partnership with Skims as a notable campaign. In this collaboration, they focused on a date night outfit featuring the brand’s popular shapewear. What made it special was that Sierra felt confident and empowered wearing the product. She enthusiastically shared, “I put it on, and I was like, oh my God, I look wonderful.” She went on to discuss the broader significance of this experience, saying, “And second of all, that other people’s projections, what they think I should look like, and insecurities and ideas of the beauty standard don’t have to have a say in what I wear and what I choose to express myself in.”

Throughout her collaborations, Sierra expressed that she appreciates the creative freedom provided by most brands. She highlighted, “I think that most brands that I work with allow me to go that route, and it’s really encouraging.” This freedom allows her to authentically convey her unique perspective and values, resonating with both her and her followers.

Audience Engagement

How do you keep your audience engaged and growing? Do you leverage analytics, A/B testing, or other methods?

Sierra maintains audience engagement and growth by utilizing analytics, A/B testing, and other strategies. Many of her followers have grown alongside her, sharing life experiences. 

Sierra emphasizes building a strong community and loves posting videos that serve as touchpoints for her audience. These videos often prompt followers to share personal updates, fostering a supportive community where people wish each other well and offer encouragement. The engagement isn’t solely with Sierra; her audience also engages with each other, creating a unique and special connection.

Can you share an instance where audience feedback directly influenced your content or strategy?

Sierra acknowledges that audience feedback plays a pivotal role in shaping her content and strategy. She initially introduced her “You’re Gonna Be Fine This Week” Sunday videos without knowing their impact. However, when viewers expressed how these videos positively influenced them, inspired conversations, or prompted significant life changes, it encouraged Sierra to continue sharing her thoughts.

She values constructive criticism from her audience, as it helps her improve. When people request more details or clarity on specific topics, she aims to address those concerns, ensuring her content directly impacts her followers’ lives. 

For instance, questions about making friends in a new city align with her own experiences in moving to Denver, making it a subject she’s eager to explore. In summary, both positive feedback and constructive criticism play integral roles in Sierra’s content development.

Industry Trends & Tools

In your opinion, what are the most exciting trends in the influencer and creator economy space right now?

Sierra finds the current trends in the influencer and creator economy fascinating, particularly the shift towards more mindful consumption. She emphasizes the importance of not pressuring followers to buy unnecessary items solely based on influencer endorsements. She told us, “You don’t need new things just because someone on the internet said so.”

Sierra appreciates the growing recognition of this topic, as it helps address unrealistic consumerism standards. She notes that in her pre-influencer days, she too wondered how people afforded lavish lifestyles. However, the trend towards influencers being transparent about their finances and living situations has influenced her content. 

Sierra also addresses questions about her own lifestyle by highlighting that influencing can be lucrative but cautions against promoting unhealthy consumer behavior.

Are there any tools or platforms that you find indispensable in your workflow?

In Sierra’s workflow, Slack is an indispensable communication tool for coordinating with her team and maintaining organization. She also values Google Drive for file management. These tools help streamline content creation, which involves many moving parts.

Regarding video editing, Sierra mentions the importance of using various platforms like iMovie or TikTok’s in-app editing software, emphasizing the necessity of editing tools for video content production.

Business and Monetization

Let’s talk monetization. What are your preferred revenue streams as an influencer? Sponsored posts, merchandise, or something else?

Sierra’s primary revenue streams as an influencer currently include sponsored posts. She appreciates the opportunity to align her core messaging with the products she loves through these posts. Although she hasn’t released merchandise, she finds fulfillment in combining her thoughts with products she genuinely enjoys when working on sponsored content.

How do you approach partnerships and collaborations with brands? What’s a deal-breaker for you?

Sierra’s approach to brand partnerships is underpinned by a commitment to transparency and clarity. She emphasizes the need for open and honest communication between herself and the brands she collaborates with. Sierra firmly believes in maintaining her unique style and authenticity as an influencer. She won’t compromise her identity to fit a different influencer archetype, stating, “If they want me to shift my style to fit that, then that would be a deal-breaker for me.”

Additionally, Sierra’s approach to collaborations is inclusive. She recognizes the vast and diverse influencer landscape, emphasizing that there’s room for various creators. She affirms that she wants everyone to have their space in the industry and is open to others seizing opportunities that align with their style and audience. This perspective reflects her dedication to empowering fellow creators and building a supportive influencer community.

Ethics and Responsibility

Influencer marketing often comes under scrutiny for ethical concerns like undisclosed partnerships or edited photos. How do you navigate these ethical waters?

Navigating ethical concerns in influencer marketing is a priority for Sierra. She firmly believes in maintaining transparency and honesty with her audience. Sierra emphasizes that content should feel authentic and not misleading, stating, “Does this feel good? Or does this feel like a fib or a lie?”

On Instagram, Sierra takes a principled stance against body and facial editing. While she may apply filters, she draws a distinction between enhancing photos with filters and altering body or facial features. Sierra recognizes that her content may influence impressionable audiences, such as teenagers, and is committed to promoting positivity and self-acceptance. She believes that influencers have a responsibility to ensure their content has a positive impact, especially on younger viewers.

For Sierra, authenticity is key, both in her online persona and in-person interactions. She wants her audience to feel that the person they see on social media is the same person they would encounter in real life. Sierra’s commitment to authenticity underscores her dedication to providing a genuine and relatable experience for her followers.

In what ways do you think influencers can contribute positively to society and culture?

From Sierra’s perspective, influencers can make a positive contribution to society and culture by sharing what they love, inspiring their followers to try new things, and creating a supportive online community. According to Sierra, authenticity is crucial in influencer marketing, and she advises aspiring influencers to “Decide what you wanna say and then never stop saying it.” In her view, being genuine and staying true to oneself is the key to success in this field.

Wrap-up and Future Directions

Sierra has an exciting podcast in the works, with a potential release date in January. She’s enthusiastic about providing more value and energy to her brand through this new project. In her closing message, she emphasizes the importance of finding joy and fulfillment in what you do. Sierra believes that if something doesn’t feel fun or rewarding, it’s okay to step back and reassess. She highlights that the pressure to constantly be on-trend can diminish the enjoyment of one’s work, and it’s crucial to prioritize your well-being and happiness in your endeavors.