Snap Inc. announced a series of measures to combat misinformation and encourage civic engagement ahead of the European Parliament elections from June 6-9, 2024, which will see over 370 million Europeans across 27 countries head to the voting booths.

Snap is reconvening its election integrity team of misinformation, political advertising, and cybersecurity experts to monitor developments for the EU elections and over 50 other elections globally in 2024. The team implemented several policies and initiatives:

• Signed the AI Elections Accord alongside other tech firms, pledging collaborative tools to detect and limit AI-generated content that aims to deceive voters. New symbols indicate when users interact with Snap-generated AI content.
• Snap’s virtual assistant My AI to avoid engaging on political topics. The company’s partnering with the fact-checking organization Logically to vet political ad statements across the EU.
• For political and advocacy ads within the EU, Snap allows advertisers based in member countries to run pan-European campaigns. This aligns with recently adopted EU legislation permitting cross-border political advertising among members while still blocking non-EU political ads. All political ads will undergo human review before approval.
• Snap will collaborate with the European Parliament and European Commission, featuring information on voting and disinformation awareness through an augmented reality Lens and links to official websites.

Snap previously worked with election authorities in France, the Netherlands, and Sweden on civic engagement initiatives. Multiple EU countries recently lowered the voting age to 16, expanding the pool of first-time voters.

The company stated these measures encourage its community to vote while keeping Snapchat a place for “safe, responsible, accurate and helpful news and information.”