Snapchat announced the 2024 class of its 523 creator program, expanding its support for underrepresented content creators. 

Now in its fourth year, the program selects 15 creators for a 12-month initiative to bolster their businesses and audiences through Snapchat’s Discover feed.

Initially launched in 2021, the 523 program supports small, minority-owned companies and creatives that traditionally need more access and resources than larger competitors and publishers. 

The 2024 iteration broadens its scope to include all underrepresented communities, including the LGBTQ+ community.

Snapchat has partnered with Ensemble, a branded entertainment company co-founded by actress, writer, and producer Issa Rae, to empower this year’s class of storytellers.

The program offers participants funding, resources, one-on-one mentorship, partner education, exposure, marketing support, and community engagement opportunities. 

Two major brands have joined the 523 program as partners this year: 

• Clinique – Collaborates with creators to reestablish its dermatological expertise and engage Gen Z and multicultural audiences through content focused on science-backed skincare solutions.
  
• AT&T—As the inaugural sponsor, AT&T is raising awareness of its Rising Future Makers program, which connects HBCU students and recent graduates to career opportunities.

The 2024 class of creators represent a diverse range of backgrounds, interests, and content styles:

1. LaLa Milan: A mother specializing in comedy and lifestyle content with a background in acting, hosting, and entrepreneurship.
   
2. Joseph Arujo: A 20-year-old Latinx author, mental-health activist, and content creator based in Los Angeles, covering fashion, lifestyle, comedy, travel, and culture.
   
3. Cindy Chen: An avant-garde makeup art and fashion creator who left a corporate career to focus on artistic storytelling and creativity.
   
4. Dillian The Celebrity: A 27-year-old emcee, TV personality, and fashion content creator from Texas, focusing on authentically sharing life stories as a plus-size, queer, and black entertainer.
   
5. Kennedy Murray: A content creator specializing in fashion, makeup, and video editing, dedicated to showcasing diverse talents within the black creator community.
   
6. Tor’i Brooks (a.k.a Bionic): A former professional athlete turned multifaceted talent in sports, entertainment, and media based in Los Angeles.
   
7. Shannon Baker: An Indigenous creative (Dakelh Dene) with a combined audience of 1.5 million fans across various social media platforms, focusing on showcasing her culture and inspiring youth.
   
8. Emmanuel Duverneau: A self-taught cook aiming to demonstrate how to have fun in the kitchen while cooking.
   
9. Sofi Ibrahim (The Odditty): A 25-year-old Nigerian-American immigrant with over 1 million followers, promoting body positivity, self-confidence, and empowerment.
   
10. David Bullock: A lifestyle creator highlighting travel, fashion, watches, financial literacy, and his marketing company.
    
11. Ydelays Rodriguez: A bilingual Latina content creator based in Los Angeles, focusing on beauty and lifestyle content, with over 1 million followers across her social media channels.
    
12. Alan Henderson: A Washington, DC-based creator specializing in architecture, DIY projects, and fitness content.
    
13. Jaylin Reed: A 24-year-old professional basketball player and content creator from Virginia, known for relatable and humorous content.
    
14. Davie Rickenbacker: A reality TV personality turned content creator based in Atlanta, Georgia, focusing on lifestyle content, cosplay fashion, reality TV, and nerd culture.
    
15. Zaina Sesay: A content creator and entrepreneur exploring fitness, wellness, and self-care topics to inspire personal growth and empowerment.