Snap Inc. has announced a suite of new features for its Snapchat+ subscription service, expanding customization options and adding new communication tools ahead of the holiday season.

The platform has introduced app-wide themes that allow subscribers to modify the visual appearance across all tabs with preset color schemes. This marks the first time users can customize the app interface beyond individual elements.

The update also brings exclusive Bitmoji reactions to Snapchat+ subscribers, adding new expressions, including kisses, steam releases, and salutes for chat conversations. These features roll out first to paying subscribers before a potential wider release.

Snap has expanded the availability of Snapchat+ subscriptions through new gift card options at major retailers, including Target, Amazon, Best Buy, and Walmart.

For all users, Snap has added a new message retention setting that allows conversations to persist for seven days, addressing user requests for longer-term chat history. The platform has also released new seasonal content, including an Ugly Sweater Mood lens for holiday-themed content creation.

The features launch as Snap continues to develop its subscription offering, which provides early access to new features and exclusive customization options. In November, the company launched an augmented reality game offering early access to Nike’s Air Jordan 11 “Legend Blue” sneakers.